Eu Sr Media Planner, Games

8 months ago

Guildford, United Kingdom Electronic Arts Full time

**EU Sr Media Planner, Games - London/Guildford**

***

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

**Growth Planning**

Growth Planning delivers an audience-first approach to planning across channels and content to maximize growth and capitalize on data revealed opportunities. We have a relentless focus on designing a cohesive ecosystem across audiences, channels, and content to deliver a frictionless fan experience.

Within Growth Planning, the EU Senior Media Planner, Games assists in the planning and activation of paid media in Europe across EA’s First Person Shooter (FPS) and Action Adventure (A/A) portfolio; titles like Apex Legends, Battlefield, Star Wars, Marvel and EA Originals franchises. This position will report into the EU Media Lead, Games.

The EU Senior Media Planner is responsible for coordinating the briefing, planning and activation of paid media in Europe. This person will take a data driven approach to planning by understanding past campaign performance, local player behavior and consumption habits, to inform our local media plans. The EU Senior Media Planner, Games is a key member of the FPS & A/A Pod, managing the media agency to deliver media plans and activations across Europe.

**Responsibilities**:

- Oversees the EU media agency to craft FPS and A/A franchise media plans aligned to the global strategy. Media plan defines the investment by beat, phase, channel, and partner while providing line by line tactical detail of the plan. Responsible for sharing plans with cross functional teams.
- Accountable for the oversight of the FPS and A/A franchises media plans in Europe, ensuring purchase orders are opened, monthly budget estimates are provided to Finance, line by line plan details are created, and close oversight of performance.
- Partners with Franchise, Production, and Localization to ensure asset needs and best practices are communicated, while partnering with the Agency teams to ensure smooth delivery and execution.
- Coordinates global and regional media activations in partnership with the Global Media Managers for FPS and Action/Adventure.
- Understand the complexity of the digital media landscape including audience insights and cultural nuances while having a developing knowledge of media owners and their capabilities.
- Develop Media Artifacts: Title Media Plans, Creative Runways, Media Reporting, Media Market Reports, Finance Tracking
- A member of the FPS and A/ Pod responsible for integrated planning across paid and owned channels.

**Qualifications**:

- Multiple years of experience in media, either in strategy or cross channel planning roles, with an understanding of the planning process, brand and DR KPIs, audience planning, optimisations, and reporting
- Proven success in delivering results for past media campaigns
- Proven track record of building relationships with senior stakeholders in Marketing, Creative, and Analytics roles
- Interest in the evolving world of data, attribution and media testing
- Strong quantitative, analytical, and problem-solving skills
- Ability to effectively communicate with confidence; experience advocating for the role of media across the marketing organization
- Experience across short
- and long-term measurement approaches, the strategic use of first-party data, and the next generation of attribution.

**Who you are**:
***
- **_A smart problem solver_**: intelligent, asks smart questions to understand root issues, develops new and creative approaches and solutions, solving problems in a real-world way.
- **_Collaborator_**: Ability to accomplish a lot through teamwork in a highly matrixed environment. Effective relationships and influencing skills are key to getting work done.
- **_Adaptable_**: Must be nimble to address new opportunities, to deal with the changes we face, to adapt to new expectations and things that aren’t obvious, clear, or easy.

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

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