Global Media Strategist
1 month ago
About the Role
We are seeking an experienced Media Planner to join our team as EU Media Planning Lead, Games. The successful candidate will be responsible for translating the global media strategy into locally nuanced briefs to guide the media agency through the planning and activation process across Europe for FPS, Action/Adventure, and Lifestyle titles.
Key Responsibilities
- Translate global media strategy into locally nuanced briefs for media agency planning and activation
- Collaborate with cross-functional teams to deliver broad, cross-regional plans aligned with global strategies
- Ensure timely purchase orders, budget estimates, and campaign reports in country media plans
- Advise on media asset development for the region, prioritizing needs and best practices
- Maintain partnerships with regional media platforms, testing new capabilities and staying up-to-date on the evolving media landscape
- Provide regional media expertise, including in-depth knowledge of priorities and best practices
Requirements
- Experience with paid media in the European region, understanding the planning process and role of digital and traditional channels
- Strong relationships with senior partners in Marketing, Creative, and Analytics roles
- Interest in data, attribution, and media testing
- Knowledge of global regulation and experience operating across multiple markets
- Confidence in presenting and advocating for the role of media across the marketing organization
About Electronic Arts
We are a leading game developer and publisher with a passion for creating engaging experiences for millions of players worldwide. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.
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