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Head Of Marketing in Mold

1 month ago

Mold, United Kingdom Theatr Clwyd Full time

Purpose of the Role

This pragmatic, hands-on leadership role drives the marketing planning and implementation across the organisation to ensure smart, efficient, considered short, medium and long term campaigns.

The role has a strong focus on earned income, both for productions at Theatr Clwyd and William Aston Hall, but also in driving earned income from ancillary sales events, ensuring a holistic, considered and balanced marketing planning approach.

The role sits within our Company Support family, working across all areas of the organisation, holding budget responsibility for the marketing function and is supported by the Director of Audiences & Insight in implementing the organisation’s strategies.

About Us

Theatr Clwyd is a cultural hub, producing world-class theatre in the hills of North Wales. Since 1976 we have been serving our communities and delivering the highest quality theatre and arts experience for the people of North Wales and beyond.

Our mission is increasingly important to us in all that we do.

To make the world a happier place, one moment at a time.

We are fortunate enough to be one of very few theatres in the UK to build sets, make costumes, paint scenery and create props inhouse. These essential theatre making skills ensure that we can push theatrical boundaries to create stunning shows from the seed of a writer’s imagination. Since 2018 this has been recognised by the theatre industry with awards from UK Theatre, The Stage and the Olivier’s.

The development of theatre makers in our community is key to sustaining Wales and the UK’s cultural sector. We have spaces for writers and companies dovetailed with technical apprenticeships and trainee directors to create a building which supports emerging creatives in developing artistic excellence.

We use our skills to underpin social transformation in our communities. We creatively address social and educational challenges such as youth justice while bridging social and economic divides. We recognise the immediate impact and long term benefits the arts can provide to aid psychological and physical wellbeing. We collaborate with Wales’ largest NHS health board and local social services to meet the challenges facing health and social care by supporting our communities.

We have a recent annual turnover of around £7m and are funded by a combination of Arts Council Wales, Flintshire County Council, box office ticket sales, commercial income and fundraising from individuals, trusts and foundations and corporate sponsorship.

Job Description

Contract Type - Permanent

Family - Company Support

Hours - 37 hours per week

Starting Salary - £37,000

Salary Grade - M2

Reports to - Director of Audiences & Insight

Responsible for- Marketing Manager, Marketing Officer and Marketing Assistant

Shortlisting of applications and interviews for the role will take place while the advert is live; the advert will close once the successful candidate(s) are found. Candidates are therefore encouraged to submit applications as soon as possible.

Duties and Responsibilities

General

A leader and brilliant people manager able to multi task and prioritise.

A key voice in ensuring all shows are marketed successfully.

To ensure a holistic marketing approach across all areas of the organisation

To lead with positivity and empathy ensuring a happy, motivated team.

To seek opportunities to enrich and develop the skills of our teams.

To manage, plan and then implement marketing to drive sales and audiences.

Financial

To manage financial targets and prioritise marketing plans where needed.

To manage the Communications budget.

To ensure that Xledger (our current financial system) is used to its potential in maximising efficiency, ensuring payments are made on time and monitoring spend.

To manage season campaigns, budgets and costings (e.g. brochures)

To be an active part of revenue management discussions.

Strategic

To make a significant contribute towards the implementation of the following strategies:

Marketing, Brand & Communciations

Audience Development

Revenue Management & Pricing

Segmentation & Loyalty

Experience

To lead subscription campaigns alongside seasonal printed materials.

To ensure the Marketing function provides support and assets which will aid the development of ancillary sales including room hires and weddings/functions.

To ensure that the activity at Theatr Clwyd and William Aston Hall is supported with good marketing that works holistically Theatr Clwyd’s other activities.

To drive profile and sales for Theatr Clwyd’s membership schemes.

To support the team with PPC and social media implementation.

To support the team with design and lead in prioritisation.

To work as part of the team in driving F&B sales in our newly opened bar & restaurant.

Theatre Making

To lead on the creation of show artwork and copy.

To work closely with line-producers and the Theatre Making teams to maximise all opportunities to help drive sales and organisational profile.

To plan and implement dynamic, innovative and pragmatic campaigns for Theatr Clwyd productions

To ensure a holistic, target-led approach to reaching sales targets.

With the Director of Audiences & Insight regularly review marketing planning for Theatr Clwyd productions ensuring it is integrated with organisational planning.

To work closely on any Theatr Clwyd tours.

Communities

Support our Communities family and ensure regular profile including the creation of media and press and PR opportunities.

To seek opportunities to maximise event outcomes with our Communities family – this might include opportunities for tie-in events, or ticket deals for teams.

To ensure Theatr Clwyd Music Trust have marketing and communications support

Press

To ensure that Theatr Clwyd’s productions get good press and PR coverage, driving Theatr Clwyd’s profile and sales.

External

To maintain a close and effective working partnership with external stakeholders and freelancers where appropriate.

Other

To keep abreast of new and relevant sales, marketing and theatrical trends.

To attend productions, events and other Theatr Clwyd activities.

To represent and positively promote the organisation at all levels.

To perform any other duties as reasonably requested by the Director Of Audiences & Insight.

Person Specification

Essential

Significant arts marketing experience at a senior level

Creativity and a broad pallette of skills for creating vibrant, dynamic content.

Ability to create cohesive, achieveable marketing planning.

Strong knowledge of PPC and social media

Effective financial management skills – particularly budgeting and planning.

Excellent communication skills, both written and verbal.

Ability to appreciate and speak convincingly about all genres of the arts.

Ability to apply adaptive and lateral thinking.

Ability to manage multiple tasks and work under pressure.

Proven ability to lead, motivate, mentor and develop people and create an open and positive working environment.

Desirable

Experience working in producing marketing assets from scratch and working closely with creative teams, agents and writers.

Good working knowledge of box office systems.

Knowledge of the Adobe design package

Knowledge of Welsh Theatre

Spoken and written Welsh.

Full driving licence.