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Senior CRM Manager
2 months ago
Join our team and be part of a company that truly lives its values. With our expertise and commitment to innovation, we aim to build trust and make health and wellness accessible to all. By fostering inclusivity and care, we work collaboratively to improve the well-being of our colleagues, customers, and communities.
The Role:
As the Senior CRM Manager, you will lead our CRM initiatives, overseeing strategy and communication across all channels to enhance customer relationships and drive significant business growth. You will play a pivotal role in our customer engagement efforts, driving retention and maximising customer lifetime value.
Key Responsibilities:
Lead the CRM team to define and implement comprehensive CRM strategies that align with our business goals. Develop and execute a multi-channel contact strategy to optimise customer engagement, revenue, and retention. Design personalised customer lifecycle journeys and automated campaigns to increase Customer Lifetime Value. Manage strategic partnerships with external CRM agencies and collaborate with internal teams. Translate data insights into actionable CRM campaigns that meet both business and customer objectives. Oversee customer marketing communications, including content and contact strategies. Act as the business lead for CRM Martech solutions, promoting personalisation and efficiency. Manage the annual CRM budget, ensuring effective expenditure and maximising ROI. Location: This role operates on a hybrid basis and we would expect colleagues to spend two days each week in our Nuneaton Hub. There may also be occasional travel to other locations. We're a global, digitally enabled business and we expect our colleagues to be self-driven and to determine the most appropriate place to work each day to meet the requirements of the role, achieve their best performance and optimum output.
The Person:
Extensive CRM experience with high-profile, multi-channel consumer brands. Proven track record in designing and implementing successful CRM campaigns. Strong leadership skills, capable of driving team performance and development. Excellent stakeholder management and influencing skills at senior levels. Solid analytical capabilities with a creative approach to marketing. In-depth knowledge of GDPR and related compliance in CRM/email marketing. What we offer:
Our Benefits for this role include, but not limited to:
H&B Employee Discount - 25% Bonus Pension company contribution 33 Days Holiday per year (Inclusive of bank holidays) Private Medical Care Exclusive benefits, free advice and savings from a range of retailers and providers Electric Car Scheme We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&B.
Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).
