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Marketplace PPC Executive in Wrexham

2 months ago

Wrexham, United Kingdom Net World Sports Full time

We are seeking a highly motivated and results-driven Marketplace PPC Executive to join our dynamic Marketplace team. The successful candidate will primarily focus on managing and optimizing Amazon Sponsored Advertising campaigns to drive sales and enhance visibility across our marketplace platforms. This role is ideal for someone with a keen analytical mind, a passion for e-commerce, and an interest in PPC advertising strategies. As a Marketplace PPC Executive, you will play a critical role in driving the growth of our business on third-party platforms.

What you'll do:

Campaign Management:

Create, manage, and optimize Amazon Advertising campaigns. This includes Sponsored Product, Sponsored Brand, and Sponsored Display campaigns.

Monitor and analyse campaign performance, making data-driven adjustments to maximise return on investment.

Conduct keyword research and competitive analysis to identify new opportunities for campaign growth.

Performance Analysis:

Regularly track and report on key performance metrics, including CPC, CPA, ACOS, and ROAS.

Use analytical tools and dashboards to provide actionable insights and recommendations for campaign improvement.

Perform A/B testing to determine the most effective ad copy, targeting strategies, and bidding approaches.

Budget Management:

Develop and manage PPC budgets, ensuring efficient allocation of resources across campaigns.

Collaboration and Communication:

Collaborate with the broader Marketplace team to align PPC strategies with overall marketplace goals.

Communicate effectively by providing regular updates on campaign performance and strategic initiatives.

Stay up to date on latest Amazon Sponsored trends and best practices by participating in webinars.

Continuous Improvement:

Stay informed about industry trends, algorithm changes, and new advertising features on Amazon and other marketplaces.

Proactively identify and implement innovative strategies to stay ahead of the competition.

In addition to overseeing Amazon Sponsored you will assist the Marketplace team with ad-hoc duties to drive the growth of our business on third-party platforms. These tasks include:

Create and optimise product listings for Amazon, TikTok Shop and Walmart based on existing website listings.

Update product listings to improve listing quality. This includes, image updates, title improvements, copy updates and price changes.

Establish brand awareness on Amazon through A/B testing, creation of A+ content, and Amazon brand stores, and monitor the results in brand analytics.

Create deals and vouchers on Amazon accounts to enhance product visibility and sales.

What you'll bring:

Strong analytical skills and experience with data analysis and reporting.

Excellent organizational skills and attention to detail.

Ability to work independently and as part of a team in a fast-paced environment.

Proficiency in Windows operating systems such as Microsoft Outlook and Excel.

Strong verbal and written communication skills.

A proactive and results-oriented mindset.

What you'll get:

Health & Wellbeing – Workouts, Run Club, Nature Trail, Wellness Allowances, Gym Memberships, On-Site Gym (Coming Soon), Golf Memberships & Mental Health Support

29 Days Annual Leave (Including Bank Holidays) - Increases with Length of Service

Flexible Working Hours

Social Events – Busy Schedule of Parties, Sports Tournaments, Charity Events & Lots More

Table Tennis, Pool Tables & Sports Equipment in the Office

Additional Benefits Available - Vitality Private Health Insurance, Help to Buy Scheme, Cycle to Work Scheme, Discounted Travel Schemes & Lots More

Product Discount on Net World Sports & Affiliate Partner Products

Subsidised On-Site Bistro - Serving Freshly Prepared Food Every Day for Breakfast & Lunch

Employee Recognition - Bonus & Commission Schemes and Performance, Length of Service & Life Event Rewards

Employee Support - Saving Schemes, Legal & Financial Advice, Parental Guidance