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Head of Marketing Content

2 months ago

Coventry, United Kingdom Coventry University Full time

Our Mission

Coventry University Group is a global education group with a mission of Creating Better Futures. Driven by our passion and belief that through education, equity, and innovation our students, people, and communities are empowered to transform their lives and the world around them. Our people are the key to our success and each role within the group plays a key role in shaping the world around us.

The Role

We’re looking for an effective and creative individual to join our team as the Head of Marketing Content.  As a key role in our Marketing department, you will lead the strategic development and execution of compelling content that resonates with our audiences, reflecting the Group’s mission, values and goals.

Key responsibilities include:

  • Development and implementation of a comprehensive content strategy aligned with the Group’s goals and our customer journeys.
  • Lead and inspire a team of content creators, writers, designers, and multimedia specialists to produce creative, engaging, and relatable content across multiple platforms.
  • Collaborate with marketing, communication and student recruitment specialists, as well as academic departments, professional services and external partners to create impactful content that meets the need of the audience and drives business results.
  • Ensure brand consistency and adherence to communication guidelines in all content produced.
  • Stay updated with industry trends, audience insight and best practice to continually improve content outputs.

Our Successful Candidate

As a creative innovator you will have:

  • Proven experience in content strategy, creation and management.
  • Strong leadership skills with the ability to inspire and guide a creative team as well as the ability get hands on as and when required.
  • Exceptional communication skills with an ability to collaborate effectively with a diverse range of stakeholders.
  • Creative problem solving and excellent organisational and operational delivery skills.

The Benefits

As a staff member of CU Corporate Services, part of the Coventry University Group, you will have access to a wide range of industry leading rewards and benefits including:

  • Excellent Employers Pension Contribution
  • 30 days Annual leave plus Bank Holidays
  • New Holiday Purchase Scheme up to 5 additional days
  • Life Assurance 4 x Salary
  • BUPA Cash Plan
  • 50% off Tuition Fee’s for staff dependants
  • CU Reward Scheme – Discounts across a range of High Street/ Online Retailers
  • New Electric Car Scheme
  • Cycle To work scheme

Our Culture

As a global Education Group, equality, diversity, and inclusion are embedded within the fabric of our organisation and are a key focus of our core values. We harness the power and potential of the diverse cultures, backgrounds, abilities, and experiences of our students, colleagues, and partners to create opportunities for all.

We look forward to hearing from you

Closing Date: 4th August 2024