Marketing Content Specialist

3 weeks ago

Coventry, United Kingdom Elmdene Group Full time

**Purpose**: Due to the growth at Murray and change of marketing direction within the team, we have an exciting opportunity for a Marketing Content Specialist to join us. You will be working closely with the Uniform Impact Specialist to roll out Account Based Marketing communications to a specific audience, as well as be responsible for the day-to-day and longer-term content requirements of the Marketing team and other internal stakeholders.

The Marketing Content Specialist role will be responsible for:

- Case studies: Manage and write these, working with relevant Murray teams and/or client to gather information required. Such as organise a photographer/videographer where applicable, produce the artwork and ensure case studies are a key element of our content strategy
- Blog: Plan and write regular blog articles. Work with relevant Murray teams and/or 3rd parties to gather information required. Upload to website and send out to agreed audiences for publishing
- White papers: Plan and write scheduled white papers as part of the content plan. Work with relevant Murray teams and/or 3rd parties to gather information required. Upload to website and send out to agreed audiences for publishing
- Research Reports: Assist the Head of Marketing & Brand to produce reports for key audiences. This will include liaising with our partners and client base in order to facilitate the preparation needed to get underway, plus writing parts of the document as well
- Work with the Uniform Impact Specialist to write specialist ABM insight documents for a selected prospect audience. It will require a close working relationship with the Business Development and Sales teams as well, including support in reaching out to target prospects on a 121 basis
- Regular liaison with strategic alliances and marketing agencies (where applicable), in order to generate and maintain a healthy source of insight for communication activity to target audiences. This may mean attending events and conferences to generate new contacts. We encourage a proactive approach to this
- Ownership of the marketing comms calendar to provide the Head of Marketing & Brand a solid plan of comms to ensure regular value and insights are delivered to our audiences. To ultimately develop an ‘always on’ content strategy
- Pivot magazine: Own the regular production of editions through to roll out. To include content creation, liaising with design and content agencies and printers. Post-production promotion scheduling is also a requirement
- Website: Supporting the maintenance and enhancing the effectiveness it provides as a key marketing and sales tool
- Social Media: Be responsible for regular posts on LinkedIn
- Communication & Research: share marketing news and reports, where relevant, with the wider team. Monitor other 3rd parties, sourcing research material for articles, monitoring business press to share relevant, timely news about customers and prospects
- Events: Support the Head of Marketing & Brand with online and in person events including presentation content, marketing & display materials, during-event assistance and other tasks where required
- All other duties as assigned

The following mindset will be required from The Marketing Content Specialist:
**Research** - Have a curious mindset in order to research relevant sources of information

required to produce insight & perspective value content

**Determination** - The drive, energy, persistence and tenacious resilience to succeed

whatever the weather

**Good Relationship Builder** - Personable/affable and able to build relationships with all

personality types

**Good Communicator** - For both internal and external engagement. Not afraid to pick up the phone or visit people in person to source information when needed

**Continuous Improvement** - Keen to learn and keep up to date with the fast-paced business and digital changes

**Creativity** - We will have to find creative ways to hit deadlines and meet targets

**Accuracy** - An eye for detail is critical

**Work ethic** - Willingness to work hard is an essential quality for success

**Team Player** - This role will involve interaction with other departments, and it has to be

considerate, professional and effective at all times

**Values Driven** - Total commitment to company values at all times, every day

In addition to the above, the following skills are essential:

- Excellent copywriting
- Planning
- Excellent time management

The successful Marketing Content Specialist will have the following related skills / experience:

- 5+ years of experience working in a B2B environment
- 5+ years of experience in producing insightful communications to a senior audience
- Experiences of ABM practices in a B2B environment
- Experience working in an integrated Marketing team, including collaboration with Creative, Sales and/or Business Development colleagues
- A journalistic background would be advantageous

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