Head of Omnichannel Stakeholder Experience Europe

1 month ago

Slough, United Kingdom UCB Full time

 

Make your mark for patients


 

 

We are looking for a Head of Omnichannel and Stakeholder Experience, Europe and Intercontinental who is able to work cross-functionally and is coming with a mindset of building and improving our omnichannel strategy to join us in our Patient Impact in Intercontinental and EU team, based in one of our EU offices, preferably in HQ, Brussels, Belgium; Paris, France; Milan; Italy; Slough, UK or Monheim, Germany.

 

About the role

The Head of Omnichannel and Stakeholder Experience will lead the Omnichannel and Digital Marketing teams that support the strategic objectives of UCBâs portfolio across the Europe and Intercontinental Regions. In partnership with therapy area heads, brand leads, and cross-functional partners, this leader will drive the evolution of Omnichannel and Digital Marketing capabilities and oversee and lead, in line with the Omnichannel roadmap, the Omnichannel enablement across the portfolio of brands in the regions. This role will establish a vision for UCBâs Omnichannel approach and capabilities that facilitate the company's future aspirations.

 

Who youâll work with

The Head of Omnichannel and Stakeholder Experience will lead the Omnichannel and Digital Marketing teams, working cross-functionally with asset leads and with local affiliates This role reports directly to the Head of Intercontinental and indirectly to the head of Europe, being part of their leadership team and has a global scope (except US).

 

What youâll do

  • Contribute to the overall strategic vision for UCBâs Omnichannel capabilities and develop roadmap to adapt the evolution of these capabilities within the region, in line with UCBâs priorities and aspirations to improve patient impact.
  • Lead the regional Omnichannel team to translate brand strategic imperatives into strategic Omnichannel plans that can be implemented by countries, manage the process from campaign strategy and design to tactical execution and brand-level Omnichannel enablement.
  • Lead the regional Omnichannel team to be responsible for progressing specific elements of the Omnichannel roadmap, incl. strategic use of emerging technologies, working in partnership with brand, IT, Operations and other cross-functional stakeholders, understanding and sharing potential business use cases and pilots, establishing operational processes, and coordinating efforts across stakeholders.
  • Provide leadership, influencing cross-functional partners to build solutions, processes, and campaigns that orchestrate and enhance HCP experiences with UCB products, augmenting reach and engagement and lead the regional team to facilitate country level adoption.
  • Ensure a disciplined approach to identifying, prioritizing, testing and scaling core Omnichannel capabilities (e.g., new technology or channel pilots), to establish and evolve fundamental Omnichannel principles and channel presence in a consistent way across the regions. 
  • Drive harmonization across countries in Europe and Intercontinental.
  • Maintain regular connectivity to business leaders and cross-functional stakeholders, including regional and global counterparts, to 1) regular share of key initiatives, learnings, performance results, and 2) inform how and when to scale pilots from one part of the organization into others, or one geography into others, and to do so in a disciplined and consistent way.3) establish vision for Omnichannel reporting processes, KPIs, and dashboards with consistent definitions and methodologies across the countries, to enable regular strategic top-down and bottom-up analytics.
  • Drive forward the role of Omnichannel and Stakeholder Experience as a key capability, evolving the role, and determining the best uses of people, process, and technology to enhance customer engagement and experience. 

 

Interested? For this role weâre looking for the following education, experience and skills

  • Bachelorâs Degree required, Masterâs Degree preferred â¦.
  • 12-15 years of experience in healthcare or pharma marketing, technology, IT, or a related field
  • Keen familiarity with, understanding of, and experience with:
    • Omnichannel and digital marketing principles, data, and technology, incl., customer engagement offerings which orchestrate and optimize commercial activity (e.g., NBA)
    • Global pharmaceutical regulatory environments and basic promotional regulations and processes.
  • Strong leadership and interpersonal skills, with experience setting direction and motivating both direct team members and cross-functional partners who are essential to program success.
  • Experience navigating a matrixed environment in a medium/large company, including effective communication and change management skills, and ability to influence with and without authority.
  • Ability to guide prioritization decisions based on work effort, complexity, and business impact.
  • Highly motivated, decisive, and results-oriented individual with the flexibility and creativity to excel in a rapidly growing and changing environment.
  • Strong project management and collaboration skills as well as prior experience managing multiple tasks and projects while adhering to deadlines
  • Ability to deliver actionable insights by combining data/analytics with research and business needs
  • Ability to distill complex information and data into digestible, palatable updates.
  • Aptitude for learning new technologies and analytics techniques
  • Ability to adapt leadership approach taking into consideration diverse people, thinking, styles, and cultures.

 

 


Are you ready to âgo beyondâ to create value and make your mark for patients? If this sounds like you, then we would love to hear from you 

About us 
UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are around 8,500 people in all four corners of the globe, inspired by patients and driven by science. 

Why work with us? 
At UCB, we donât just complete tasks, we create value. We arenât afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected, and has equitable opportunities to do their best work. We âgo beyondâ to create value for our patients, and always with a human focus, whether thatâs on our patients, our employees, or our planet. Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential. 

UCB and its subsidiaries encourage diversity and inclusion in the workplace; we are an Equal Opportunity Employer. We do not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity.
 
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on EMEA-Reasonable_Accommodation@ucb.com. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.

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