Digital Marketing Specialist

4 weeks ago

City of Westminster, United Kingdom microTECH Global Ltd Remote Work Freelance Full time
Title: Digital Marketing Specialist (SEO, PPC & Social Media) - 6 Months Contract
Location: London
Salary Range: Negotiable

About the Company
This is an exciting opportunity to join a rapidly growing technology company at the forefront of video and data compression innovation. They utilize cutting-edge AI and parallel processing to develop industry-leading solutions for data, video, imaging, and point-cloud compression. Their innovative codecs have achieved international standard status by prestigious organizations like MPEG/ISO and SMPTE.

The company fosters a culture of relentless research and development, evidenced by its ever-expanding portfolio of nearly 1,000 international patents alongside a range of software products and solutions.

The Role
We are searching for a highly skilled and creative Digital Marketing Specialist to join our client's dynamic marketing team and support a critical campaign launch. You'll be a multifaceted marketing whiz, wielding expertise in SEO, PPC, and social media to amplify their online presence, drive targeted traffic, and foster brand awareness.

Responsibilities
SEO & PPC:
- Develop and implement comprehensive SEO strategies to improve organic search rankings.
- Design, manage, and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, social media advertising) to achieve key performance indicators (KPIs).
- Conduct thorough keyword research, craft compelling ad copy, and utilize A/B testing to optimize campaign performance and maximize return on investment.
- Leverage analytics tools like Google Analytics and SEMrush to monitor and analyze SEO and PPC metrics. Generate detailed reports that translate data into actionable insights for campaign improvement.
Social Media:
- Develop, implement, and manage a comprehensive social media strategy to cultivate brand awareness and drive audience engagement.
- Collaborate with the creative team to generate captivating content across social media platforms, including writing engaging posts, crafting informative blogs, and developing impactful multimedia content.
- Manage and maintain various social media accounts and content, including the company website, LinkedIn, and other relevant platforms.
- Establish key social media KPIs (Key Performance Indicators) to track and measure campaign success.
- Analyze data from social media activities to determine the effectiveness of campaigns and suggest content optimization strategies.
- Monitor SEO and user engagement metrics to inform content creation and improve reach.
- Compile and share weekly reports that provide insights into campaign performance and overall efficacy.

Required Skills
A keen understanding of SEO principles, PPC best practices, and social media marketing strategies.
Exceptional communication skills, with the ability to craft clear, concise, and engaging content in various formats.
Top-notch analytical skills with proven ability to interpret data an

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