Marketing Director UK&I

Found in: beBee S GB - 2 weeks ago


Banbury, United Kingdom Barry Callebaut Full time

Marketing Director defines Barry Callebaut marketing strategy for food manufacturers in the UK&I and leads its execution to achieve the UK&I Gameplan and commercial objectives. Together with your team, you partner with the commercial, R&D and Academy departments in order to create a commercial engine, delivering impact for our company and our customers

 

Key Responsibilities

 

  • Shape and execute wining portfolio and innovation strategy, including regional innovation funnel
  • Shape and execute impactful segment plans 
  • Shape differentiating customer journey to address the needs of all  customers in the region across market segments
  • Create and deploy communication channel strategy to deliver commercial objectives
  • Ensure that commercial strategy and marketing plans are fueled by powerful consumer and customer insights
  • Build a high performing regional marketing team
  • Liaise with cross functional teams across the organization to ensure that marketing strategy and activities are aligned with commercial priorities

 

About you

 

  • Masters in Economics/Business/Food Engineering
  • 10y+ of experience in Brand/Category Marketing/NPD in B2C
  • Experience in developing marketing mixes for innovations and bring innovations to market is a must
  • English (full proficiency). Any other European language is a plus.
  • Creating & implementing mid and long term business growth strategies based on market insight
  • Working with creative partners to develop appealing and differentiating brand assets 
  • Innovation development, management, launch & activation
  • Communication channel strategies, ‘digital first’ customer journey
  • Deep understanding of key challenges of B2C companies, private label producers as well as retailers
  • Experience of working in a multi-cultural international environment
  • Brand and portfolio architecture
  • Translating market and consumer insights into appealing concepts and actionable plans 
  • Analytical skills
  • Digital Marketing 
  • Communication skills
  • Creativity and passion for food
  • Strong business acumen

 

Please note, this role is for Maternity Cover and would be approximately a 18 month fixed term contract.

 

 


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