Head of Paid Media
1 month ago
We're powered by a global team of over 7,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it's this DNA that has supported our incredible growth.
We're always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you're ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.
THG Beauty Brands - Head of Paid Media
THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally. We're powered by a global team of over 7,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it's this DNA that has supported our incredible growth. We're always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you're ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.
About the Division - THG Beauty Brands
With an industry recognised portfolio of market leading beauty brands, we are accelerating our momentum to become the number one Health and Beauty retailer globally. With brands across multiple categories such as; Perricone MD, Biossance, Eyeko, ESPA, Ameliorate, Mama Mio, Christophe Robin and Grow Gorgeous we have people and their ambition, passion and unremitting determination at the heart of what we do - whether we are innovating our packaging, building disruptive ecommerce capabilities or creating a powerful brand campaign.
Reporting into the Marketing Director based in HQ Manchester UK, the Head of Paid is responsible for planning, developing, implementing and managing the overall THG Beauty Brands paid media marketing strategy.
Main Responsibilities:
Build, plan and implement the overall performance marketing strategy for THG Beauty Brands in all territories. Prepare and manage the marketing budget, setting the KPIs and targets for ROI for every channel. Work closely with the finance team and Marketing Director to take ownership of marketing COS. Build best in class marketing programs across all channels in line with territory aims and budgets in place Work closely with our key marketing partners to drive new strategies, enhance partnership and deliver the marketing budgets Drive efficiencies in our marketing budget, focusing on paid to free balance and growth. Identify cost re-investments on existing customers and non-incremental activity. Work closely with key marketing contacts across central teams to partner closely with Google, Meta and other key partners, identifying opportunities across Ad-Tech and Mar-Tech. Look for innovative opportunities in new marketing avenues, keeping THG Brands at the forefront of the digital marketing industry Look for opportunities to drive forward platform enhancements to position ourselves ahead of the market Collaborate with other members of the senior beauty team to ensure the delivery of the total beauty ambition and growth targets, including build and maintain good relationships with our key brand partners and support the buying team in delivering paid for marketing and supporting in the onboarding of new brands Work alongside the Beauty Brand teams targets and growth ambitions are hit Building for the future & thinking ahead - 3-year strategic plan to position us in a better place than our competitors Continually research and understand your competitive environment to ensure that we remain at the forefront of our industry Build and maintain an effective management team - Provide direction to the work and resources of our business and ensure we recruit and retain the best staff, ensuring they are trained and well-motivated to achieve our mission and objectives To be the right fit for this role, you will likely demonstrate the following:
Ability to lead a team to deliver a shared mission Ability to prioritize and structure work Strong financial and analytical ability - ability to budget Excellent communicator - is able to give clarity and set direction Strong commercial awareness about their industry Strong knowledge of the different marketing channels Ability to form good working relationships with internal and external stakeholders Critical thinker and problem-solving skills Project management skills We're looking for:
5+ years' experience in managing online marketing campaigns across multiple platforms. Confidence and experience managing seven figure budgets. Experience managing and developing a performance team. Ability to work in super-fast paced, internet environment with low structure and high autonomy. A numerically-literate and detail-orientated individual. First-hand experience with 3rd party platforms - SA360, Smartly preferred. Knowledge and experience working with the full digital marketing mix. Experience managing multiple priorities across various brands and stakeholders. Excel competent Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
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