Brand Marketing Manager Brand
2 weeks ago
Today, Molton Brown is one of the leading global brands in Kao´s global cosmetics portfolio. Growing from small-scale artisans into the international fragrance brand it is today, its pioneering presence is felt in our stores and websites, travel retail, luxury department stores and the most esteemed hotels around the world.
Expertly blended in London, Molton Brown’s signature fragrances, bath and shower gels, home and hand care luxuries have claimed iconic status. Kao and Molton Brown have a passion for integrity, for craftsmanship, for artistry and for giving our consumers the ultimate, quality experience.
As the Brand Manager for the DACH region , you will play a key role in shaping and delivering Molton Brown’s growth strategy. Working closely with the Senior Brand Manager, you will help plan, execute, and drive impactful marketing and trade marketing initiatives across the region. You will act as a strategic partner to our German sales team, collaborating to strengthen our presence and accelerate business performance.
While brand awareness is still developing, there is significant opportunity ahead, and you will be central to elevating Molton Brown’s visibility and success in this important market.
Regional marketing campaign planning & execution:
~ Building on the DACH marketing strategy and specific campaign objectives, tailor activation plans relevant to your region with the ambition to drive the brand strategy. Regional Trade Marketing planning and execution:
~ Building and executing the trade marketing plan for the local DACH retail partners. Regional budget monitoring, o ptimise marketing spend by:
Having clear visibility on YTD and YTG marketing spend to ensure that the business priorities are sufficiently supported while not overspending budget.
Establish clear objectives with every marketing spend in order to measure ROI and refine future executions. Have a smart approach to make any marketing investment work harder for the brand in order to maximise ROI.
Educated to degree level or equivalent, preferably within Marketing
~English & German-speaking in a professional capacity
~ Ability for travel within Europe
Molton Brown is part of Kao founded in Japan in 1887, Kao is passionate about making a difference in people’s lives with our high-quality products and services to create a Kirei Life for all – a beautiful life that respects the needs of our consumers and customers as well as the planet. We never compromise on quality and craft our products with care for the consumer and the environment. Our corporate philosophy, the Kao Way, guides us in everything we do – acting with integrity, courageously driving innovation and treating each other with trust and respect.
We never compromise on quality and craft our products with care for the consumer and the environment. A friendly and flexible work environment with competitive salaries, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. Hiring Process: Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.
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