Brand Marketing Manager Brand

3 days ago

Kingston upon Thames Greater London, United Kingdom Sazerac Company Full time

With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, BuzzBallz, Southern Comfort, Seagram’s V.Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.
The EU Brand Manager for Shooters is responsible for executing effective brand building strategies for the priority brands within the Shooter portfolio, aimed at meeting or exceeding annual KPIs.
This position collaborates closely with our Marketing and Sales teams, agencies, and trade partners to achieve key objectives.
Additionally, the EU Brand Manager for Shooters is responsible for fulfilling personal development goals.
Effective workflow management, strategy implementation, and adherence to Performance Development System/ Career Development System are also critical priorities for this role.
Market research
Conduct consumers/shoppers research and competitive audits to identify brand frictions and path to purchase
Identify brand/country consumer insights for each priority brands
Establish pre/post analysis to measure effectiveness of each initiative and dollar spent
Brand strategy support
Contribute to the 3-5 year plan to reach Business targets for priority brands/markets
Support big bets and marketing building blocks to deliver yearly targets for each priority brand/market
Brand building
Brief Shop for the localisation and amplification of all necessary paid and earned communication toolboxes (including creatives, media, PR, social, etc)
Establish, amplify and protect brand assets across markets, campaigns and activations
Execute trade marketing programs, tools, activations within guidelines from Shopper COE
Support regional process and regulatory compliance across markets
Align programming with Sales and brief Shopper accordingly for all necessary trade marketing tools
Support commercial teams with necessary tools and resources to sell in Target plans
Review yearly brand KPIs
Work with Global Brand teams to align local strategies, allocations, brand building platforms
Liaise with commercial team regarding brand plans, allocations, big bets for each priority market as part of the yearly budgeting process
Liaise with Shopper team to harmonize and prioritize programming needs across KAs, channels and markets
Performance tracking and reporting
Contribute to the monthly alignment meetings with Global Brand teams and EU commercial teams
Own monitoring the monthly brand KPIs reporting to meet targets
Experience in Marketing with a proven track record in activation, strategic planning, performance tracking, and global brand management
Budgeting, planning and/or financial analysis experience.
Strong computer skills and high comfort using technology and systems
Willingness to travel (1 or 2 a month)
Experience in Alcohol Beverage Industry or CPG/ FMCG overall
Implementation or project management experience.
Alcoholic Beverage Industry compliance experience

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