Area Sales Manager

We are looking for a dynamic and experienced Area Sales Manager to drive the sales of our 3 construction brands, Hyundai construction equipment, Mecalac dumpers & Dieci telehandlers. This is a field-based role for a motivated individual with a proven track record in plant, construction, or heavy equipment sales.
With a passion not only for exceeding your sales targets, but also for working with people and building brilliant relationships, you will constantly increase the client base whilst ensuring outstanding customer service at all times.

You will have an established customer base that you would bring over to our business and partner brands.
Business Performance, Customer Focus and Leadership, whilst always upholding the company’s values of being  Rewarding ,  Reliable  and  Respectful . 

Contribute to the sales growth of the division by generating sales leads as a result of effective networking, referrals and prospecting.
Successfully identify, penetrate and close business opportunities to a effective conclusion, whilst identifying and securing additional sales opportunities such as parts and service.
Monitor orders closely, rapidly escalating any lost order issues to minimise any financial loss.
Consistently achieve sales and profitability targets.
Work in harmony with the sales admin team and other departments to maximise productivity and reduce costs.
Work and communicate effectively with aftersales to ensure a smooth, seamless handover of products to customers.
Actively develop a network of customer relationships with both new and existing clients.
Maintain an accurate Rygor Plant CRM database of all customer contact details.
Motivated: target-driven – you want to be the best and achieve and you ensure success through a proactive approach to sales. In a field-based sales role, being able to be continually motivated, results driven and successful takes focus and self-discipline, with the ability to work independently in an organised manner.
Customer-focused mindset: always aiming to exceed expectations – every email, phone call and text is always responded to, and you keep your customers up to date. Flexible approach to work – we’re there to support our customers.

An extra day off for your Birthday
~23 days of annual leave per year PLUS Bank Holidays
~ Branded uniform and boot allowance
~ Auto-enrolment pension.
~ Enhanced Maternity and Paternity pay policies.
~ Access to our wellness programme and Employee Assistance Programmes, including WeCare from Canada Life (EAP and 24HR Online GP access and second Medical Opinion).
~ Reward and recognition programmes, including our annual Rygor Group Awards and opportunities to attend the Rygor Wembley box as a celebration of your hard work and dedication. 
~ Annual appraisals programme and progression opportunities.
~ Manufacturer training and access to our in-house training.
~ Long service recognition and annual leave increase after 5 years’ service. 
~ Branded uniform
~ Charities of the Year programme, Army Sport sponsors and community engagement initiatives 

 
💙 Our business has gone from strength to strength in recent years, with significant investment in site renovations nationwide and exciting expansions, including the launch of a brand-new Mercedes-Benz Passenger Car Aftersales facility in 2024.
 
Our commitment to excellence has earned us multiple industry and network awards, and in 2025, we were proud to be named Employer of the Year at the prestigious Motor Trader Awards. We’re officially a Great Place to Work™ (multiple years running) and our company culture truly reflects our core values: Rygor Group comprises of a diverse collection of UK automotive businesses, with a primary focus on trucks, vans, coaches, passenger cars, armoured vehicles, body repairs and coachbuilding. Through the hard work of our team members, we have secured our position as one of the UK’s top automotive Groups, with a turnover of circa £300m a year.
 
Rygor Auto consists of three renowned brands: Mercedes-Benz, SAIC Maxus, and Higer Buses. We are home to the largest UK dealer group for Mercedes-Benz Commercial vehicles and also offer passenger car aftersales at select locations. 
 
Rygor Plant is an official partner of Hyundai, Mecalac, and Dieci. We offer a diverse range of high-performance equipment designed to meet the demands of sectors including construction, agriculture, rail, roadworks, aggregates, and beyond.
 
Rygor Service Solutions is our independent fleet workshop division, specialising in full management of commercial vehicle fleets within customers premises, or totally mobile servicing solutions. We look after some of the UK’s largest fleets, including Tesco, Ocado, and Brakes. Rygor Land Systems supply vehicles and systems for military, humanitarian and security operations.