Key Account Manager

4 weeks ago


England, United Kingdom Vertical Advantage Full time

The Business

Boasting one of the most exciting portfolios in the spirits industry and owning some of the leading brands in their category, my client have a pipeline of exciting NPD consistently rolling out to help deliver high growth for the business.

The Role

They are looking for an ambitious individual to join as a Key Account Manager in the on trade team managing large managed groups across the UK. You will be required to build and manage customer and wholesaler relationships to grow sales, advocacy, and partnership activation amongst this influential community. This will be done by increasing brand distribution and visibility, as well as driving sales of the businesses brands in the customer base.

Responsibilities:

  • Manage accounts by delivering the customer strategy and activation plans (Menu presence, Samplings, Brand Visibility, Trade Shows, Competitions)
  • Drive sales in in out trade outlets across key small managed groups with the goal to achieve preferred partner status.
  • Managed customer P&L's to unlock and deliver growth.
  • Grow distribution & activation in most influential retailers
  • Manage budget to achieve overall sales targets
  • Identify opportunities in your customer base
  • Build relationships with Brand Ambassadors in the industry to execute activations
  • Deliver expert advice on the spirits industry to customers and consumers
  • Plan and manage workload to meet key trade times

Key Requirements:

  • Experience in the Spirits/Drinks industry with an extensive knowledge in the space
  • Strong commercial negotiation skills
  • Experience activating brands in the on trade scene
  • Understanding of how to build a brand
  • Minimum of 2-3 years of sales experience in the FMCG industry
  • Entrepreneurial mindset with the ability to take ownership and work independently
  • Good presentation skills
  • WSET qualification Level 2 is desirable


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