Retail & Marketing Manager

2 weeks ago

Maidenhead Berkshire, United Kingdom Liberty Hive Full time

We are posting this on behalf of our Global healthcare client. Lead the development and execution of retail media strategies across key European and US retail partners to drive incremental net sales growth. This role bridges ecommerce and in-store media, working closely with local markets.

Develop and execute retail media activation plans across major bricks-and-mortar and online retailers (Boots, Superdrug, Tesco, Bol.com, Rossman, etc.).
Develop joint business plans (JBPs) to drive retailer media activity in partnership with local markets to deliver both short-term sales uplift and long-term shopper engagement.
Partner with local ecommerce and shopper marketing teams to ensure retail media investment aligns with commercial priorities and global playbooks.
Analyze and report media performance and ROI, connecting media spend to sales growth and category performance
Explore offline retail media opportunities (e.g. digital screens, point-of-sale activations, loyalty programs) and integrate with digital retail media for omnichannel campaigns
Collaborate with global markets to share best practices, develop metrics, and contribute to the evolution of the global retail media strategy
Partner with Digital Shel and Ratings & Reviews managers to connect wider strategy ensuring product pages convert the traffic generated from retail ads.

Minimum 4 to 5 years of experience with digital commerce, shopper marketing or media within FMCG/CPG
You have a no nonsense and can-do mentality, and you are a team player eager to learn and share with local and international colleagues
Excellent relationship building and collaboration ability. Self-motivated, energetic, positive & flexible. Good planning and prioritization skills
Ability to drive several parallel projects and to mix strategy and tactics

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