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Head of Communications

4 months ago

StratforduponAvon Warwickshire, United Kingdom Betting & Gaming Limited Full time

Are you ready to take the social media world by storm and score big with some of the UK's leading brands – Ladbrokes, Coral, Gala, and Foxy? We're on the hunt for a Head of Social Media to elevate our game, crafting and executing a winning organic social media strategy.
This role is a real game-changer, so we're looking for a seasoned pro who doesn't just play the field but lives and breathes social media. You'll need to have significant social media experience at a senior level, rather than a general/broad marketing background.
With football being one of our biggest sports, it's crucial that you have a strong grasp of the game. You'll be leading a dynamic team of 4 social community managers, ensuring our content hits the back of the net every time and keeps our customers cheering for more.
If you're ready to lead us to social media glory, we want to hear from you
Own the budget and develop a costed strategic plan for each brand’s social media output to meet the agreed social media strategic objectives.
Develop and maintain a tone of voice and a tactical approach across all relevant social media channels that reflects and reinforces each brand’s personality and core characteristics, working closely with each of the Heads of Brand Marketing.
Work in close collaboration with PR heads of each brand to ensure that the social media conversations and activities are fully aligned with the PR teams’ activities, and to establish and implement a day-to-day communication process that supports this.
Attend planning meetings for major events and initiatives, and assist in the development of campaigns, which might have social media at the heart of them or require social media support for them.
Develop ideas for social media content, in line with each brand marketing strategy and personality, and for creating content, either using internal resource, or where requires sourcing third party creative agency support.
Manage relationships with third party content creators and content amplifiers, alongside the PR and Brand marketing teams, in line with each Brand strategy.
Produce regular reports in line with agreed social media metrics on the performance of each social media brand team, against established strategic objectives.
Be the social media expert for the UK Brands, staying abreast and informed of all developments in the rapidly evolving world of social media, to ensure that the social media strategies for both brands, reflect the latest developments and trends in the social media sector.
Proven professional experience in a social media role; working on an established and well-known brand either agency or client side.
Demonstrated excellence in content creation and copywriting with a high level of interest in, and knowledge of, a range of sports.
Excellent verbal and written communications skills. Confident in conversing with senior stakeholders regularly.
We’re in the sports business so you’ll need to be willing and able to work evenings and weekends on a shift pattern.
Good proficiency in photoshop, video editing software, MS Office, Google Analytics and social specific analytics platforms.
At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us as a Head of Social Media in the Stratford London, you can expect to receive great benefits like:
Hybrid working – 2 days in the office
Private medical insurance
Pension scheme – matched to 6%
Ability to buy and sell holiday
Additional “It’s Your Game” day off to use at either Christmas or New Year
Entain & Enhance days – 2 paid days off to focus on your professional or personal development
Share save scheme
Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.
Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.
Because when you join the Entain family, it’s your game. Connect with our talent community, and we’ll keep you updated on new opportunities that match your interests, upcoming events, and stories from our team.
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