Senior Marketing Manager, Global 1: Many ABM and Digital Marketing
1 month ago
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
Riverbed. Empower the Experience
Riverbed transforms data into actionable insights and accelerates performance so organizations can deliver a seamless digital experience and drive enterprise performance. Riverbed is the only company with the collective richness of telemetry from network to app to end user, that illuminates and then accelerates every digital interaction. Riverbed offers two industry-leading portfolios: Riverbed Observability , a full-stack Observability portfolio that unifies data, insights, and actions across IT, so customers can deliver seamless, secure digital experiences; and Riverbed Acceleration , providing fast, agile, secure acceleration of any app, over any network, to users anywhere.
Together with our thousands of partners, and market-leading customers globally - including 95% of the FORTUNE 100 -, we empower every click, every digital experience.
Position
Position: Senior Marketing Manager, Global 1: Many ABM and Digital Marketing
Location: London, UK
This Senior marketing manager role will be responsible for creating and delivering Global 1:Many ABM strategy and campaigns, targeting our entire key accounts universe. This role is pivotal in amplifying our corporate narrative and company messaging to market by leveraging modern ABM and digital tactics. This role will report into the Global VP of Demand marketing.
What you will do
Strategy:
- Developing the global 1: Many ABM strategy; including program creation aligned to the company's strategic priorities.
- Ensuring the strategy is aligned to the 1:1 and 1:Few ABM models in GEO
- Ensuring a content strategy is developed to support the program.
- Ensure a budget management approach taking into account Global and GEO nuances.
- This role will also deliver on the companies SEO programs, aligned with the 1: Many overarching strategies.
Execution:
- Drive execution of the 1: Many program with the objective of warming up the key target accounts, driving account engagement and activity and prioritised demand.
- Align with Marketing operations to build a comprehensive view of account intelligence and campaign performance against metrics, leveraging internal and external tools.
- Leverage modern marketing technology, including the Riverbed Martech stack, 3rd party programs and tools, to optimise program execution.
- Ability to join the dots between field campaign results, other ABM campaigns, customer insights and global programs and provide insights for sales.
- Execute on tactics such as LinkedIn; Paid programs; Digital marketing programs; webinars leverage the BDR support team.
- SEO: Lead efforts to optimize our website's search engine performance and develop a content marketing strategy that positions us as an industry thought leader.
Reporting and metrics:
- Work with Marketing operations teams to ensure data driven insights are leveraged to report on campaign performance.
- Regular reviews of channels and account engagement to optimize for growth.
Collaboration:
- Build a stakeholder community and partner with GEO marketing leaders; Product Marketing; Corporate communications, Marketing operations; 3rd party agencies and field marketing teams to ensure successful execution.
What makes you an ideal candidate
- Superb knowledge and experience of ABM
- Digital Marketing expertise and hands on proficiency in SEO; LinkedIn campaigns; understanding of 3rd party providers and tools.
- Comprehensive knowledge of channels, strategies and best practices
- Content Marketing execution experience
- Ability to build strong stakeholder relationships and virtual teams globally
- Experience of modern marketing tactics and tools
What we offer
Our employee benefits including flexible workplace policies, employee resource groups, learning and development resources, career progression pathways, and community engagement initiatives are some of the reasons why we have had great success in bringing in new talent. In addition, our global employee wellness programs are crafted to support the physical, emotional, and financial well-being of our employees.
Benefits & Perks vary by Country.
About Riverbed
With a 20-year history of innovation, Riverbed is agile, yet proven, and we are disrupting the market with differentiated solutions that enable our customers to deliver secure, seamless digital experiences and accelerate enterprise performance While we are a 'customer-first' company, we are all about our people with a shared commitment to creating a global impact. We bring our best selves to work and pursue excellence, trust, and respect for one another. We welcome diversity and value and encourage transparency and open communication throughout the company. We strive to be an inclusive, fair, and enjoyable workplace for our people globally and care about their wellbeing. We are committed to our people, partners, and customers while supporting the communities where we work and live. It's the Power of WE that binds us together.
We want people of all backgrounds to see themselves represented and included in our work, so we actively seek to diversify our team and bring more voices to the table. We understand that when people can be themselves, more is possible. We would love to have more people on board to join us on our journey to be better every day So, come speak with us about career possibilities at Riverbed.
Riverbed is an equal employment opportunity/Affirmative Action (EEO/AA) employer and provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, physical disability (including HIV and AIDS), mental disability, medical condition, pregnancy or child birth (including breast feeding), sexual orientation, genetics, genetic information, marital status, veteran status or any other basis protected by and in accordance with applicable federal, state and local laws.
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London, United Kingdom Riverbed Technology, Inc. Full timeThis job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. Riverbed. Empower the Experience Riverbed transforms data into actionable insights and accelerates performance so organizations can deliver a seamless digital experience and drive enterprise performance. Riverbed is the only company with the collective...
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London, United Kingdom Riverbed Technology, Inc. Full timeThis job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. Riverbed. Empower the Experience Riverbed transforms data into actionable insights and accelerates performance so organizations can deliver a seamless digital experience and drive enterprise performance. Riverbed is the only company with the collective...
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London, United Kingdom Riverbed Technology, Inc. Full timeThis job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. Riverbed. Empower the Experience Riverbed transforms data into actionable insights and accelerates performance so organizations can deliver a seamless digital experience and drive enterprise performance. Riverbed is the only company with the collective...
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London, United Kingdom Riverbed Technology Full timeRiverbed. Empower the Experience Riverbed transforms data into actionable insights and accelerates performance so organizations can deliver a seamless digital experience and drive enterprise performance. Riverbed is the only company with the collective richness of telemetry from network to app to end user, that illuminates and then accelerates every...
-
London, United Kingdom Riverbed Technology Full timeRiverbed. Empower the Experience Riverbed transforms data into actionable insights and accelerates performance so organizations can deliver a seamless digital experience and drive enterprise performance. Riverbed is the only company with the collective richness of telemetry from network to app to end user, that illuminates and then accelerates every...
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