Abm Marketing Specialist

2 weeks ago

London, United Kingdom BT Full time

**Closing Date: 24th June 2024**

**Locations: Birmingham, Bristol, Manchester or London**

**Why this job matters**
- The ABM Marketing professional will support the strategy and execution of integrated ABM marketing campaigns across CPS and Global. Bringing together deep insights, thought leadership, demand generation and go-to-market activity to generate leads, new / deeper and broader contacts, opportunities and revenue to support sales targets, through ABM programmes. The individual in this role will be responsible for supporting the planning and executing of a coherent ABM marketing plan, including both direct and digital marketing, social media, and customer activity. The Content & Campaign Specialist executes a range of workstreams in delivering BT Group's content and campaign strategy enabling increased brand awareness and strengthening perceptions with clients and target audiences, deepening engagement and loyalty.**What you’ll be doing**
- Tactical delivery of campaigns, sponsorships and events aligned to ABM programmes, working with agency and internal stakeholders to deploy and report on progress
- Lead on creating new case studies and use cases for industry propositions.
- Support the delivery of UK and global ABM campaigns.
- Write, edit, and direct the creation of content.
- Work with product and partner marketing to launch offers, incentives and new products into the sales account teams.
- Work with account managers to ensure take up of marketing qualified leads and support sales teams with next steps and actions.
- Report regularly to ABM Manager on deliverables, performance, and ROI for your activity.
- Experience you'll have- Able to support in all aspects of the marketing mix, including research, insight, message development, channel delivery and measurement.
- Ability to collaborate with multiple stakeholders across internal and external teams
- Confident in proposing new ideas into ABM plan
- Customer centric - supporting the creation of ABM programmes to excite and attract new and existing customers.
- Highly organised with good project management skills
- Previous experience in B2B marketing and knowledge of ABM approaches (**MANDATORY)**:

- Experience in delivering marketing campaigns
- Good relationship building skills
- Good commercial acumen
- Benefits- Competitive salary
- % on target bonus
- 25 days annual leave (plus bank holidays), increasing with service
- BT Pension scheme, minimum 5% Employee contribution, BT contribution 10%
- Huge range of flexible benefits including cycle to work, childcare vouchers, healthcare, season ticket loan
- Option to join BT Shares Saving schemes
- Discounted BT products including broadband and BT Sport
- Access to 100’s of retail discounts including the BT shop

With over 175 years of heritage, BT is now the flagship business brand of BT Group. We’ve brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally.

We’re a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.

We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.

As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.

**A FEW POINTS TO NOTE**:
Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

**DON'T MEET EVERY SINGLE REQUIREMENT?

  • Abm Marketing Specialist

    1 week ago

    London, Greater London, United Kingdom BT Full time

    Closing Date: 24th June 2024Locations: Birmingham, Bristol, Manchester or LondonWhy this job matters The ABM Marketing professional will support the strategy and execution of integrated ABM marketing campaigns across CPS and Global. Bringing together deep insights, thought leadership, demand generation and gotomarket activity to generate leads, new / deeper...

  • Evp Abm

    2 months ago

    London, United Kingdom Hotwire Global Full time

    We are a global communications and marketing consultancy. We work seamlessly across our global offices to help ambitious companies change the game. When you work with us, we connect and support you in a way that allows you to achieve limitless success and career growth. We are connected, ambitious and curious, but most of all we are one team working...

  • Evp Abm

    2 months ago

    London, United Kingdom Hotwire - London Full time

    We are a global communications and marketing consultancy. We work seamlessly across our global offices to help ambitious companies change the game. When you work with us, we connect and support you in a way that allows you to achieve limitless success and career growth. We are connected, ambitious and curious, but most of all we are one team working...

  • ABM Marketing Specialist

    2 weeks ago

    London, United Kingdom BT Group Full time

    What you’ll be doing Tactical delivery of campaigns, sponsorships and events aligned to ABM programmes, working with agency and internal stakeholders to deploy and report on progress  Lead on creating new case studies and use cases for industry propositions.  Support the delivery of UK and global ABM campaigns.  Write, edit, and direct the...

  • Abm Manager

    2 weeks ago

    City of London, United Kingdom BMS Performance Ltd Full time

    **Responsibilities** for the position of ABM Manager include: - Tactically executing multi-channel marketing campaigns - Implementing the ABM strategy across a new set of target clients - Developing tailored messaging to engage with the senior stakeholders and prospects - Monitoring, tracking and reporting on all campaign successes; amending campaigns...

  • Evp Abm

    1 week ago

    London, Greater London, United Kingdom Hotwire Global Full time

    We are a global communications and marketing consultancy. We work seamlessly across our global offices to help ambitious companies change the game. When you work with us, we connect and support you in a way that allows you to achieve limitless success and career growth.We are connected, ambitious and curious, but most of all we are one team working together...

  • EVP ABM

    1 month ago

    London, United Kingdom Hotwire Full time

    We are a global communications and marketing consultancy. We work seamlessly across our global offices to help ambitious companies change the game. When you work with us, we connect and support you in a way that allows you to achieve limitless success and career growth. We are connected, ambitious and curious, but most of all we are one team working...

  • EVP ABM

    1 month ago

    London, United Kingdom Hotwire PR Full time

    Hotwire is a global, strategic communications consultancy dedicated to helping ambitious technology companies change the game, build their reputation and revenue to achieve business outcomes. Recognised as the #1 technology communications consultancy globally and by multiple client award wins over the years, we provide clients with insights-led, integrated...

  • EVP ABM

    1 month ago

    London, United Kingdom Hotwire PR Full time

    Hotwire is a global, strategic communications consultancy dedicated to helping ambitious technology companies change the game, build their reputation and revenue to achieve business outcomes. Recognised as the #1 technology communications consultancy globally and by multiple client award wins over the years, we provide clients with insights-led, integrated...

  • EVP ABM

    3 weeks ago

    London, United Kingdom Hotwire - London Full time

    Hotwire is a global, strategic communications consultancy dedicated to helping ambitious technology companies change the game, build their reputation and revenue to achieve business outcomes. Recognised as the #1 technology communications consultancy globally and by multiple client award wins over the years, we provide clients with insights-led, integrated...

  • EVP ABM

    3 weeks ago

    London, United Kingdom Hotwire - London Full time

    Hotwire is a global, strategic communications consultancy dedicated to helping ambitious technology companies change the game, build their reputation and revenue to achieve business outcomes. Recognised as the #1 technology communications consultancy globally and by multiple client award wins over the years, we provide clients with insights-led, integrated...

  • EVP ABM

    4 weeks ago

    London, United Kingdom Hotwire PR Full time

    Hotwire is a global, strategic communications consultancy dedicated to helping ambitious technology companies change the game, build their reputation and revenue to achieve business outcomes. Recognised as the #1 technology communications consultancy globally and by multiple client award wins over the years, we provide clients with insights-led, integrated...

  • EVP ABM

    4 weeks ago

    London, United Kingdom Hotwire PR Full time

    Hotwire is a global, strategic communications consultancy dedicated to helping ambitious technology companies change the game, build their reputation and revenue to achieve business outcomes. Recognised as the #1 technology communications consultancy globally and by multiple client award wins over the years, we provide clients with insights-led, integrated...

  • EVP ABM

    4 weeks ago

    London, United Kingdom Hotwire PR Full time

    Hotwire is a global, strategic communications consultancy dedicated to helping ambitious technology companies change the game, build their reputation and revenue to achieve business outcomes. Recognised as the #1 technology communications consultancy globally and by multiple client award wins over the years, we provide clients with insights-led, integrated...

  • EVP ABM

    2 weeks ago

    London, United Kingdom Hotwire - London Full time

    Hotwire is a global, strategic communications consultancy dedicated to helping ambitious technology companies change the game, build their reputation and revenue to achieve business outcomes. Recognised as the #1 technology communications consultancy globally and by multiple client award wins over the years, we provide clients with insights-led, integrated...

  • EVP ABM

    4 weeks ago

    London, United Kingdom Hotwire Full time

    We are a global communications and marketing consultancy. We work seamlessly across our global offices to help ambitious companies change the game. When you work with us, we connect and support you in a way that allows you to achieve limitless success and career growth. We are connected, ambitious and curious, but most of all we are one team working...

  • Strategic ABM Marketing Manager

    3 weeks ago

    London, United Kingdom CloudFlare Full time

    About the Role Cloudflare’s Marketing Team is searching for a Strategic ABM Marketing Manager (EMEA) to develop and execute the ABM strategy in EMEA, primarily for Enterprise and strategic segments. This is a key unit to focus largely on 1:1 ABM programs In this high impact role, you will put your creativity and marketing prowess to work to develop,...

  • Strategic ABM Marketing Manager

    3 weeks ago

    London, United Kingdom CloudFlare Full time

    About the Role Cloudflare’s Marketing Team is searching for a Strategic ABM Marketing Manager (EMEA) to develop and execute the ABM strategy in EMEA, primarily for Enterprise and strategic segments. This is a key unit to focus largely on 1:1 ABM programs In this high impact role, you will put your creativity and marketing prowess to work to develop,...

  • Strategic ABM Marketing Manager

    3 weeks ago

    London, United Kingdom CloudFlare Full time

    About the Role Cloudflare’s Marketing Team is searching for a Strategic ABM Marketing Manager (EMEA) to develop and execute the ABM strategy in EMEA, primarily for Enterprise and strategic segments. This is a key unit to focus largely on 1:1 ABM programs In this high impact role, you will put your creativity and marketing prowess to work to develop,...

  • ABM & Customer Marketing Manager

    4 weeks ago

    London, United Kingdom Buildots Full time

    Buildots is an innovative construction tech start-up established in Israel in August 2018 with the aim of creating the equivalent of a mission control room for construction sites. Bringing together AI and wearable hardware, Buildots technology creates seamless construction process visibility and fully digitized construction workflows with the aim of...