Head of Marketing

3 weeks ago

London, United Kingdom Media Search Inc. Full time €65,000

Job Description

Head of Marketing - Global Retail Event

Circa £65000 + Bonuses

Remote/London x 2-3 days City

The Role… is an extremely varied role that will allow you to take ownership, nurture and grow this new and inspirational event. You will help create the strategy to identify and capitalise on growth opportunities whilst successfully delivering the campaign plan.

Ideal Candidate… The ideal candidate must have proven experience in event campaign management for large, complex paid-for events, including digital knowledge and working with external agencies. You will project manage and deliver marketing plans and results-driven marketing campaigns across the event. The role covers all aspects of end-to-end campaign management including email; website; digital marketing; analysis; data selections and compliance, targeting and build; copywriting; design; social media and direct mail production.

Duties & Responsibilities include:

Devise and implement an effective multichannel strategic campaign that attracts paying conference delegates, secures sponsors and produces clear qualified sales leads

Full ownership for marketing budget, forecasting and spend

Strong creative and design flair with the confidence and ability to brief and work with external designer to create visually engaging and responsive marketing collateral

Create, communicate and deliver the event brand to the desired target markets and stakeholders

Create and execute a social media plan across relevant platforms to expand brand reach and awareness and actively engage with the target audience

Work with the content team to define audiences, write and create content plan to engage, segment and target prospects

Identify, build and develop strong partnerships with key local and global media partners, associations and key influencers.

Drive customer focus and a culture of customer centricity across the team, ensuring all plans are underpinned by an understanding of customer needs, and market dynamics

Provide reporting of KPI and activity performance as required

Fully manage and update the event website to ensure that it is compelling and monitor activity

Excellent copy writing and verbal communication skills

  • fully brief and manage PR agency to fulfil deliverables to engage with local media and target audience, both pre and post event as well as during the event
  • relationships with key event advocates including advisory board, sponsors and speakers for co-marketing of the event – create bespoke collatorel required to ensure the best experiences

Qualifications and experience

Minimum 10 years’ experience in B2B content-led events marketing

Demonstrable experience of delivering a large scale, content-led new launch event, ideally internationally

Marketing degree or equivalent qualification

Skills and competencies

Excellent communication skills: able to develop and maintain strong personal relationships with team members and external stakeholders, including media partners and sponsors

Analytical and data focused

Clear understanding (with examples) of marketing metrics and KPIs, testing, performance measurement and the application of basic marketing principles

Delivering reactive and automated marketing campaigns

Excellent project management skills and ability to prioritise

IT experience

Marketing automation (namely Hubspot, Mailchimp and ASP or similar)

Sales CRM (SalesForce, MS Dynamics, Hubspot or similar)

Strong Microsoft Excel and/or data visualization tools such as Tableau

  • / Photoshop to create impactful social banners
  • analytics, webtrends or similar
  • including Google Ads and Linked-in essential
  • CMS
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