CRM & Service Executive

CRM Campaign Executive (Acquisition) Full Time/Permanent
Closing Date: 11th January 2026

We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. Competitive salary and pension scheme
~33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years
~ Hybrid, Flexible working
~ Cycle to work scheme Electric Vehicle Scheme
~ Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme
~ Discounts – you will have access to Blue Light and NHS Discounts as well as discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping


This is a fantastic opportunity to join a team of over 1,400 employees and over 28,000 volunteers, united by our goal of saving lives through essential first aid services, training and campaigning. As a charity with rich heritage and a long history of serving humanity, we are proud of our past and excited about creating a healthier, safer, more resilient future.
St John Ambulance works at the heart of communities, supporting and enabling them to access and receive physical and mental health first aid. We do this through developing and providing effective community response and outreach services (e.g. Ambulance response) and using our longstanding expertise to empower people with vital clinical skills and the confidence to use them (e.g. our Volunteers and Community Advocates, and Young Responders programmes).

The CRM Campaign Executive (Acquisition) supports the delivery of targeted, data-driven marketing campaigns that attract and convert new customers for St John Ambulance’s commercial training and first aid supplies businesses.

Working within Microsoft Dynamics 365 (D365) and under the direction of the CRM Campaign Manager (Acquisition), the post holder helps to build, execute, and report on segmented CRM campaigns that generate new customer leads, drive online bookings and purchases, and deliver qualified prospects for the new business sales teams.

This hands-on role requires strong attention to detail in data handling, confident use of CRM and marketing automation tools, and the ability to write engaging and persuasive marketing copy. The post holder will collaborate across sales, brand, and digital marketing channels to deliver effective acquisition and lead-generation journeys.

You will be educated to GCSE level (Grade C / 4 or equivalent) including Maths and English (minimum 5). Have a proven experience supporting or delivering marketing or CRM campaigns, ideally within a B2B or customer-acquisition environment, experience using a CRM system (eg. Microsoft Dynamics 365) to build, execute and report on campaigns and experience in managing or using CRM data for segmentation and targeting.

Build, test and deploy segmented acquisition email campaigns in D365 Marketing, ensuring brand consistency, accurate targeting and timely delivery.
Apply segmentation and profiling to identify target audiences across industries and decision-maker roles, using D365 customer insights and licensed B2B data sources.
Copywriting and Creative: Write and edit clear, engaging and conversion-focused copy for emails and related digital assets. Build and populate emails using approved templates and creative assets, coordinating with internal and external designers or copywriters where required.
Lead Generation: Support campaigns that capture and qualify high-potential leads for follow-up by new business sales teams, ensuring smooth data handover and pipeline tracking.
Data Management: Maintain accurate, compliant, and up-to-date CRM data within D365, supporting cleansing, enrichment and import/export processes to enable effective targeting.
Budget Support: Assist with monitoring campaign spend, logging costs, and supporting budget-tracking processes.

Please see the job description for more detail (this can be viewed on our website or once you click apply)

St John Ambulance are committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve. At St John, everyone is valued and supported to thrive, we have several networks including Multi Culture, Disability and Accessibility, Pride, Family and Carers and Women’s groups. We believe passionately in equality, diversity and inclusion.

'Therefore, all successful applicants will undergo pre-employment checks, including DBS Clearance, as part of the onboarding process, if applicable to the nature of the role'.