CRM & Content Executive

1 week ago

Manchester England, United Kingdom Global Full time

Accepting Applications Until
14 November 2025

Job Description
As a
CRM Content Executive, Local Sales Marketing
at Global, you will:

Campaign Delivery & CRM Operations (50%)

  • Build and schedule CRM campaigns and automated journeys in Salesforce Marketing Cloud and Pardot, ensuring flawless execution and timely delivery. Support the end-to-end delivery of nurture, reactivation, and trading-led campaigns, optimising workflows and improving speed-to-market.
  • Ensure campaigns are properly targeted and data-driven through smart use of segmentation, dynamic content, and testing.
  • Support the B2B Content & Comms Manager in the National Marketing team

Content Creation & Copywriting (30%)

  • Write, proof, and edit clear, engaging CRM copy that reflects Global's tone of voice and resonates with SME and regional advertisers.
  • Work with the Manager to develop creative assets, liaising with designers or using templates to produce visually strong, on-brand emails.
  • Adapt messaging to align with campaign objectives, sector priorities, and audience insights

Reporting & Continuous Improvement (20%)

  • Track and report on campaign performance, providing actionable insights to improve engagement and conversion.
  • Help maintain data quality and segmentation within Salesforce, ensuring accuracy and consistency.
  • Stay up to date on CRM best practice, testing opportunities, and marketing automation trends, including testing AI to improve efficiency and engagement

What You'll Love About This Role

  • Think Big: Be part of a brand-new team shaping how Global communicates with thousands of advertisers.
  • Own It: Take responsibility for delivering polished, high-quality CRM campaigns that make an impact.
  • Keep it Simple: Turn data and creative ideas into clear, effective communications that drive results.
  • Better Together: Collaborate daily with your line Manager and colleagues across Marketing, Local Sales, and Tech to deliver great work.

What Success Looks Like
In your first few months, you'll have: -

  • Delivered multiple CRM campaigns with precision and creativity.
  • Developed engaging content and email templates that elevate Global's B2B communications.
  • Improved campaign performance through testing and reporting.
  • Built confidence using Salesforce Marketing Cloud and Pardot.

What You'll Need

  • Hands-on Campaign Experience: Comfortable building, scheduling, and testing CRM campaigns, ideally using Salesforce Marketing Cloud, Pardot or similar platforms.
  • Strong Content Skills: Able to write concise, engaging, and commercially focused content, with a creative eye for visuals and layout.
  • Detail-Oriented & Organised: Excellent at managing multiple projects and meeting deadlines.
  • Collaborative & Eager to Learn: A self-starter who works well with others and keen to grow in CRM and marketing automation.
  • Data-Savvy: Understands segmentation, targeting, and how to use insights to drive improvement. Confident using data and reporting tools to evaluate performace.

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