Senior SEO Account Director

21 hours ago

Shrewsbury Shropshire, United Kingdom GrowRoom Full time

Full-time UK residents only please.
Shrewsbury, UK (must attend the office once per week minimum)
The SEO Account Director owns the overall SEO strategy, performance, and quality of delivery across clients and portfolios. You'll partner closely with the Head of Organic to drive innovation, develop team capability, and influence both client and internal SEO strategy.


This is a senior leadership role that balances commercial impact with mentoring and strategic thought leadership in organic search.
We believe in a genuine work-life balance with 28 hour work weeks.
~ EMI Scheme: All employees auto enrolled after probationary period.
~ Annual performance-based bonus.
~ Wellbeing bonus/Gym membership: Enhanced maternity pay and paternity leave and pay: 8 weeks fully paid maternity leave, followed by 31 weeks leave paid at £250 per week.
~ Enhanced sick pay
~ Flexible working hours and hybrid working
~ An extra day off on your birthday
~£Company provided life insurance
~£400 work from home equipment allowance
~Matched pension contributions at 5%
~ Own end-to-end SEO strategy for key client accounts
Partner with Head of Organic on strategic initiatives and agency-wide SEO programs
Develop and implement frameworks for technical SEO, content strategy, link building, and performance measurement
Ensure operational excellence and account profitability
Support new business and upsell opportunities through strategic SEO insight and thought leadership

Proven leadership and mentoring experience in SEO or digital marketing
Analytical mindset with a good understanding of all areas of SEO
Ability to simplify complex technical SEO concepts for non-technical audiences
Excited by strategic challenges and continuous learning in the evolving SEO landscape, in particular an enthusiasm to research, test, and develop our GEO service offering
The experience, knowledge, and enthusiasm to demonstrate thought leadership in SEO, both with the team and to promote GrowRoom to prospective clients.

Strong commercial results and organic performance improvements across client portfolios
A capable, motivated team consistently delivering exceptional SEO results
ignificant influence on client strategic direction and internal SEO methodology
High adoption of innovative frameworks, processes, and SEO approaches Key Performance Indicat ors (KPIs)
Number and impact of strategic SEO innovations and tests rolled out per quarter
Client organic performance health (% of clients hitting traffic and ranking KPIs)
Client retention rate / Net Promoter Score across all organic clients
Team capability growth (% of team meeting role-specific performance standards)
Development and adoption of internal frameworks for technical SEO, GEO, content optimisation, and digital PR strategies
Quarterly OKR performance

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