SEO Account Director

1 week ago

Shrewsbury, Shropshire, United Kingdom GrowRoom Full time £38,000 - £42,000 per year

**Full-time UK residents only please.

Salary**
: £38,000-£42,000

Location: Shrewsbury, UK (must attend the office once per week minimum)

Role Summary:

The SEO Account Director owns the overall SEO strategy, performance, and quality of delivery across clients and portfolios. You'll partner closely with the Head of Organic to drive innovation, develop team capability, and influence both client and internal SEO strategy.

This is a senior leadership role that balances commercial impact with mentoring and strategic thought leadership in organic search.

There is strong potential for the successful candidate to be promoted to the role of Head of Organic Search within 12 months.

Benefits
:

  • Four day work week: We believe in a genuine work-life balance with 28 hour work weeks.
  • EMI Scheme: All employees auto enrolled after probationary period.
  • Annual performance-based bonus.
  • Wellbeing bonus/Gym membership: Every employee gets £50 per month to spend as they wish for their wellbeing.
  • Charity donation amount: £1,000 per annum to donate to an environmental charity of your choice.
  • Enhanced maternity pay and paternity leave and pay: 8 weeks fully paid maternity leave, followed by 31 weeks leave paid at £250 per week.
  • Enhanced sick pay
  • Flexible working hours and hybrid working
  • An extra day off on your birthday
  • £400 learning & development budget
  • Company provided life insurance
  • £400 work from home equipment allowance
  • 2 paid days per year for charity work
  • Matched pension contributions at 5%
  • Commission for pitches and lead generation

Key responsibilities:

  • Own end-to-end SEO strategy for key client accounts
  • Partner with Head of Organic on strategic initiatives and agency-wide SEO programs
  • Lead strategic client conversations and QBRs
  • Develop and implement frameworks for technical SEO, content strategy, link building, and performance measurement
  • Coach and upskill team members at all levels
  • Ensure operational excellence and account profitability
  • Stay ahead of algorithm updates, search trends, and industry developments to drive innovation
  • Support new business and upsell opportunities through strategic SEO insight and thought leadership

What we're looking for
:

  • Proven leadership and mentoring experience in SEO or digital marketing
  • Analytical mindset with a good understanding of all areas of SEO
  • Strong client communication and presentation skills at senior stakeholder level
  • Ability to simplify complex technical SEO concepts for non-technical audiences
  • Excited by strategic challenges and continuous learning in the evolving SEO landscape, in particular an enthusiasm to research, test, and develop our GEO service offering
  • The experience, knowledge, and enthusiasm to demonstrate thought leadership in SEO, both with the team and to promote GrowRoom to prospective clients.

Success in this role looks lik
e:

  • Strong commercial results and organic performance improvements across client portfolios
  • A capable, motivated team consistently delivering exceptional SEO results
  • ignificant influence on client strategic direction and internal SEO methodology

  • High adoption of innovative frameworks, processes, and SEO approaches
    Key Performance Indicat
    ors (KPIs)

  • Number and impact of strategic SEO innovations and tests rolled out per quarter

  • Client organic performance health (% of clients hitting traffic and ranking KPIs)
  • Client retention rate / Net Promoter Score across all organic clients
  • Team capability growth (% of team meeting role-specific performance standards)
  • Development and adoption of internal frameworks for technical SEO, GEO, content optimisation, and digital PR strategies
  • Quarterly OKR performance

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