Senior Account Executive

ROLE OVERVIEW Croud is a global, full service digital marketing agency with a that helps businesses drive sustainable growth in the new world of marketing. At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.

We are energised by future thinking, driving innovation to achieve better outcomes. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

As Paid Media Account Director you will be the central strategic and operational lead for key clients across Paid Social and Paid Search. You will be responsible for translating complex client objectives into innovative and effective paid media strategies, overseeing their flawless execution, and demonstrating clear ROI. This role requires a strong understanding of the client's business, a proactive approach to identifying growth opportunities, and the ability to nurture a talented team. You will be a trusted advisor to your clients and a critical link between their needs and our internal delivery capabilities, playing a vital role in the long-term success and expansion of this significant partnership.

Strategic Account Leadership & Proposition Application
Lead paid media strategy across accounts, ensuring alignment with client business goals.
Apply Croud’s paid media proposition in a tailored, results-driven way.
Identify growth opportunities through new channels, innovations, and platform updates.
Collaborate with SEO, Creative, Analytics, and wider teams to ensure integrated marketing.

Client Relationship Management & Account Growth
Lead strategic planning, performance reviews, and growth conversations.
Proactively identify and pitch organic growth opportunities that deliver client value.
Manage, mentor, and empower a team of paid media specialists.
Set clear goals, delegate effectively, and support team development.
Operational Excellence & Innovation Implementation
Drive quality control across setup, tracking, and data integrity.

Performance & Commercial Accountability
Set and track KPIs that align with client objectives and commercial outcomes.
Translate data into clear insights and impactful client recommendations.
Manage forecasting, billing, and profitability for accounts.
Build strong media partner relationships (e.g., In-depth demonstrable experience in PPC advertising
Excellent communication, organisation, and presentation skills
Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
Extensive line management experience, mentoring & training
Croud operates a hybrid working model with a minimum of 3 days a week based in our Shrewsbury office and the remaining days from home if you wish.

We are committed to offering development opportunities alongside a support system of regular performance reviews. On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:
~ Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
~25 days holiday a year
~ Discretionary annual performance based incentive
~ Recruitment referrals bonus
~ 2 Recharge Days each holiday year
~ Ride to Work scheme
~ Season Ticket loan
~ Home office chair and home office screen
~ Free fruit, breakfast cereals, snacks and tea & coffee in the office
~ Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
~ Life insurance and income protection
~ Medical Cash Plan
~ Pension
~ Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
~ Peer to peer recognition scheme 'bonusly'
~ Year-round holiday parties
~ Flexible working options
~ Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

The ideal candidate will excel in and demonstrate the following:
Generous in spirit - our value on people, development and inclusion