Retail Media Senior Account Manager

ABOUT CROUD Croud is an independent global media, creative, and data agency helping our clients make their next best move. We help brands unlock growth with Return on Intelligence - applying innovative intelligence across brand strategy, integrated media, social, creative, and data. We deliver this through our proprietary tech platform, CroudOS, our Croudie network and our award-winning global teams. Founded in 2011 to reinvent the agency model, Croud combines 600+ in-house digital experts with a global network of 2,900 on-demand marketing specialists. This enables us to operate with agility, delivering tailored solutions that drive meaningful and measurable growth for our clients in over 120 markets and 60+ languages. Croud was recently named a for the second year in a row, and was named by PMW Our culture is collaborative, connected, and focused on continuous learning. We drive innovation, empower our people, and are committed to positively impacting our communities and the planet. ROLE OVERVIEW The Retail Media Senior Account Manager is a leadership role within the Retail Media team, ideal for an experienced and strategic professional with a deep passion for digital marketing. You will be responsible for the overall success of a portfolio of major client accounts, leading on strategy, execution, and client relationship management, with the support of a dedicated team. A crucial aspect of this role is to drive operational excellence, shaping scalable processes and defining Retail Media best practice, including how we work with the Croudie Network. You will also be a leader and mentor, with direct line management responsibility for Retail Media Executives and Managers. This position requires a strategic mindset, advanced technical knowledge, exceptional client management skills, and a proven ability to lead a team to success. RESPONSIBILITIES Campaign Management Lead Marketplace Strategy and Execution to drive client profit, including the implementation of Account Development Plans and innovation of new ideas- spanning many platforms and retailers including Amazon, Walmart, Target, Tesco, Sainsburys, Ulta, Boots, Carrefour, and more. Oversee Client Account Setup and Management across both Vendor and Seller models, ensuring best practices are followed for tasks like Brand Registry, PDP optimisation, and inventory management. Direct Daily Operations and Performance for your team's client portfolio, including optimisation activities, managing client budgets for maximum efficiency, and driving innovation. Drive Overall Team Performance to meet and exceed monthly margin and incremental revenue targets. Ensure Operational Excellence by providing technical guidance to your team and ensuring accurate daily time journaling. Data & Reporting You will ensure the effective measurement of campaigns, providing insightful reporting that demonstrates value and drives strategic decisions. You will guarantee that all client reports and deliverables are completed accurately and delivered on time by your team. You will champion the sharing of learnings with the wider Retail Media, Paid Media, and Analytics teams to improve cross-channel performance. You will analyse complex data sets to identify strategic opportunities and provide actionable recommendations to clients. Croudie Network & Internal Processes You will play an active role in defining Retail Media best practice and creating scalable processes to improve team efficiency. You will innovate new technologies and ways of working, monitoring market trends to support internal growth and contribute to the tech roadmap. You will stay up to date with new market tools and Retail Media opportunities, sharing knowledge and driving adoption within the wider team. You will advocate for knowledge sharing and drive the delivery of cross-channel processes and tools. Client Service & Team Support You will have direct line management of Retail Media Executives and Managers, leading their development through regular 1:1s and performance reviews. You will provide direction and guidance to your team to ensure the highest standards of communication and client service are maintained. You will mentor new team members to help them become operational in their roles quickly and efficiently. You will contribute to the new business process and oversee the delivery of sales support from the team when required. PERSON SPECIFICATION Degree-level education or equivalent relevant work experience. Demonstrable in-depth experience in Retail Media or Marketplace roles within a digital organisation. Proven experience managing Retail Media campaigns Strong track record of delivering marketplace and retail media performance in competitive markets. Proven experience managing client relationships, expectations, and cross-channel activities. Expert knowledge of current Marketplace and Retail Media best practices, tools, and strategies. Advanced Microsoft Office skills, particularly Excel, Word, and PowerPoint. Strong mathematical and analytical skills; comfortable manipulating and interpreting large datasets. Proven ability to derive insights from data and translate them into actionable strategies. Strategic thinker with the ability to plan effectively, drive performance, and deliver profitable growth. Demonstrated ability to identify opportunities, innovate, and stay ahead of industry trends. Collaborative team player who thrives in a fast-moving, cross-functional environment. Demonstrated ability to balance multiple priorities, projects, and client demands. Excellent communication, presentation, and negotiation skills. Highly organised with exceptional attention to detail and project management ability. Proactive, self-motivated, and able to work autonomously to generate ideas and deliver results. Innovative mindset with a continuous drive for improvement and excellence. COMPANY BENEFITS Croud operates a hybrid working model with a minimum of 3 days a week based in our Shrewsbury office and the remaining days from home if you wish. Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include: 25 days holiday per year with the option to purchase an additional 5 days Discretionary annual performance based incentive Sales Commission Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years Recruitment Referral Bonus Health & Wellbeing Contribution Ride to Work Scheme Railcard & Season Ticket Loan Home Office Equipment (chair and screen) Office Perks: Free fruit, breakfast cereals, lunches twice a week, snacks, and tea/coffee Enhanced Family Leave: Including primary and secondary family leave, extended parental leave, and shared family leave. Life Assurance & Income Protection Medical Cash Plan Pension Learning & Development: Access to Croud Campus, curated third-party learning platforms, and an IPA Membership with subsidised training and events Peer Recognition: Through our “Bonusly” program Team Off-Sites & Social Events Year-round Holiday Celebrations Flexible Working Options A Day to Make a Difference Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours). Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role. OUR VALUES At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities. We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following: In it together - our value on integration, collaboration and outcomes Eye on the future - our value on futurism, creativity and passion Generous in spirit - our value on people, development and inclusion Do what you say - our value on integrity and accountability Make a difference - our value on purpose and impact