Content Marketing Consultant

Join Kainos and Shape the Future At Kainos, we’re problem solvers, innovators, and collaborators - driven by a shared mission to create real impact. Whether we’re transforming digital services for millions, delivering cutting-edge Workday solutions, or pushing the boundaries of technology, we do it together. We believe in a people-first culture , where your ideas are valued, your growth is supported, and your contributions truly make a difference. Here, you’ll be part of a diverse, ambitious team that celebrates creativity and collaboration. Ready to make your mark? Join us and be part of something bigger. Main purpose of the role & responsibilities in the business: Our vision is to create a world-class business development and marketing capability for Kainos, fuelled by a diverse range of highly talented and motivated professionals working collaboratively and innovatively to ensure we continue our growth trajectory. We’ll do this via an open and supportive environment where colleagues can share information, learn from one another, and excel in their own career. With consistent ways of working aligned to industry best practice, we’ll build sustainable and predictable sales pipelines for our market-leading offerings. The Content Marketing Consultant will develop and implement strategic content initiatives that inform, engage, and elevate Kainos’ reputation among target accounts. This role involves creating a diverse range of high-impact materials - including whitepapers, case studies, blogs, webinars, videos, and press releases- and managing their distribution across key channels such as social media and email. Collaborating closely with cross-functional teams, you will develop compelling content, manage integrated marketing campaigns, and enhance brand visibility. Your role is to clearly communicate our value proposition, engage target audiences, and support the sector’s overall marketing objectives. Key Responsibilities Create and implement impactful content strategies that inspire, engage, and persuade target audiences. Develop compelling content across multiple channels, including website, blogs, social media, email campaigns, case studies and whitepapers Collaborate with cross-functional teams and subject matter experts to deliver accurate, compelling content based on buyer personas, supporting growth accounts and strategic pursuits. Manage media relationships, support press releases, media kits, and coordinate interviews or events. Track campaign performance, analyse data, and provide actionable insights to optimise marketing communications. Prepare reports and presentations on KPIs, market trends, and opportunities for improvement. Minimum (essential) Requirements Proven experience in content marketing or marketing communications. Strong writing, editing, and storytelling skills across multiple content formats (blogs, whitepapers, award entries, social media, email, video). Experience planning and executing integrated marketing campaigns across digital, print, social media, and events. Ability to collaborate with cross-functional teams and translate complex information into compelling content. Familiarity with content management systems, marketing automation, and analytics tools. Strong analytical skills to track performance, derive insights, and optimise marketing initiatives. Excellent organisational skills and the ability to manage multiple projects and deadlines. Desirable Knowledge of SEO best practices and content optimisation for digital channels and AI search. Experience with PR, media relations, and influencer engagement. Strong understanding of buyer personas and account-based marketing (ABM) strategies. Ability to craft content that aligns with sales enablement and strategic account growth. Creative thinking and ability to innovate in content formats and campaign approaches. Who You Are You are driven by Kainos' values: determination, honesty, respect, creativity, and cooperation. As a Content Marketing Consultant, you will apply these values daily, fostering a collaborative team culture that is focused on delivering outstanding results. Your commitment to building relationships, both within Kainos and with external partners, will be key to your success. About Us At Kainos we use technology to solve real problems for our customers, overcome big challenges for businesses, and make people’s lives easier. We build strong relationships with our customers and go beyond to change the way they work today and the impact they have tomorrow. Our two specialist practices, Digital Services and Workday, work globally for clients across healthcare, commercial and the public sector to make the world a little bit better, day by day. For more information, see kainos.com Embracing our differences   At Kainos, we believe in the power of diversity, equity and inclusion. We are committed to building a team that is as diverse as the world we live in, where everyone is valued, respected, and given an equal chance to thrive.   We actively seek out talented people from all backgrounds, regardless of age, race, ethnicity, gender, sexual orientation, religion, disability, or any other characteristic that makes them who they are.   We also believe every candidate deserves a level playing field. Our friendly talent acquisition team is here to support you every step of the way, so if you require any accommodations or adjustments, we encourage you to reach out. We understand that everyone's journey is different, and by having a private conversation we can ensure that our recruitment process is tailored to your needs.