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Head of Sales

2 months ago

Liverpool, United Kingdom Aramark UK Full time

Aramark UK have an incredible opportunity for a highly motivated and commercially astute Head of Sales to join the team at Everton Football Club. The impressive brand-new Bramley-Moore Liverpool stadium is set to be one of the most revolutionary and advanced venues for fan experience in Europe. Serving 52,888 fans per matchday, the mission is to set the standard for excellence and create exceptional experiences for Evertonians.

Reporting directly to Aramark’s Food & Beverage Experience Director, the Head of Sales will have responsibility for co-ordinating and managing the entire meetings, incentives, conference & events sales function within the business. This person will be a key part of the Aramark senior team on site alongside the Culinary, Finance, HR and Operational leads at the Stadium.

This is a full time and permanent position which will be based at both Everton Stadium and EFC’s stunning offices at the Royal Liver Building in Liverpool.

What’s in it for you:

  • Competitive salary
  • Permanent position with the requirement to work both weekdays and weekends where necessary
  • Northwest location – hybrid working
  • Generous annual leave that increases in line with service, with the opportunity to buy extra
  • Defined contribution pension scheme and life assurance benefits
  • Access to an employee benefit scheme that offers discounts across hundreds of retail and leisure providers
  • Employee Assistance Programme and in-house Mental Health Champions
  • FOOD A plethora of opportunities to attend in-house events and try out the culinary genius of our teams (we are a food business after all)

Key Responsibilities:

  • To create and implement an annual sales strategy and achieve agreed commercial targets
  • Manage all non-event day sales activities for Everton Stadium
  • Recruit and manage three additional sales and event planning colleagues dedicated to Everton Stadium
  • Create and implement a launch strategy for the non-match day business
  • Hosting site visits and FAM trips, attending networking events, trade shows and exhibitions
  • Oversight of dedicated marketing budget for the Stadium
  • Work with key partners to develop and create event marketing collateral as required
  • Being able to generate significant income yourself as well as manage a team and the overall sales strategy
  • Work with EFC’s Venue Director to negotiate with external promoters and partners to bring new business to the Fan Plaza
  • Liaise with EFC’s marketing and sponsorship team to maximise Aramark’s designated rights as a Founding Partner and the clubs Destination Partner
  • Networking, building, and maintaining relationships with a view to securing new business
  • Leading, managing and developing a successful and experienced team to achieve business goals
  • Accurately forecasting pipeline and confirmed business on the books
  • Provide regular financial and activity-based sales reports to the F&B Experience Director and EFC’s senior commercial team
  • Build and maintain excellent working relationships with the key stakeholders
  • Always Promote a professional image of Everton Stadium and Aramark both internally and externally
  • To lead a safe & hygienic operation, complying , with all Company & legislative requirements , driving excellence in safety performance

Key Requirements:

  • Demonstrated experience within the hospitality/hotel/venue sales industry at a management level
  • Experience operating at a management level ideally in a hotel or stadium & entertainment venue
  • Commercially aware, keyed into changes within the industry with a proven ability to develop new business, increase revenue and maximise yield performance
  • Ability to share passion for our business with our clients, to communicate a vision and build meaningful, long-term relationships
  • A passion for food, excellence in customer service and is ready to challenge in the interest of delivering improvements across all areas of our business
  • Competent in developing budgets, delivering accurate monthly sales forecasts and managing costs

About Aramark UK

Aramark is a leading service and solutions provider in the UK. We proudly support clients, partners and customers in food, facilities management, property services, and retail solutions. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you’re pursuing — a new challenge, a sense of belonging, or just a great place to work — our focus is helping you reach your full potential. Learn more about working here at

All applications will be treated in the strictest confidence. Aramark UK is an equal opportunities employer.