Brand Director

7 days ago


Welwyn Garden City Hertfordshire, United Kingdom Tesco Full time

We’re looking for an experienced Brand Manager to lead the development of our Own Brand portfolio within the Grocery category. In this role, you’ll identify and prioritise growth opportunities across our food brands, creating propositions that resonate with customers and deliver commercial success.
You’ll collaborate with cross-functional teams to execute our brand strategy and pipeline, managing all aspects of the 6Ps: Product, Packaging, Price, Place, People and Promotion. Your ability to translate data and customer insight into compelling brand propositions will be key to driving results.
This position is ideal for someone with strong commercial acumen, a passion for brand building and the ability to influence and work effectively with stakeholders.

Responsible for Own Brand Development across all tiers in my designated category.
Work with cross-functional teams to lead the delivery of our brand strategic plans and pipelines across the 6Ps (Product, Packaging, Price, Place, People, Promotion) in my area.
Developing and delivering the Own Brand Strategy across all Own Brand tiers (Tesco Finest, Tesco Core & Exclusively At Tesco brands) within the Grocery category, including Cooking Ingredients, Global Cuisines, Breakfast Cereals, Hot Beverages, Home Baking, Classic Grocery & World Foods.
Identifying and prioritising opportunities for Own Brand development, building an Innovation Pipeline for the category, and aligning cross-functional & senior teams to deliver.
Briefing insight, design, and communication teams to bring propositions to life, ensuring consistent implementation of brand guidelines across all customer touch points.
Constantly monitoring the market and customer metrics in my area to proactively identify issues and opportunities for the brand.
Previous Brand leadership experience.
Commercial understanding.
We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Annual bonus scheme of up to 20% of base salary
~ Holiday starting at 25 days plus a personal day (plus Bank holidays)
~ Private medical insurance
~26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
~ Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

You might know us as a supermarket, technology company or even for our award-winning mobile network. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.
We're proud to be an accredited Disability Confident Leader, where everyone’s welcome.



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