Brand Manager

2 days ago

Hertfordshire, United Kingdom Nicholas Howard Full time

We are currently recruiting for Brand Manager on behalf of one of Britain’s biggest listed food companies, employing over?4,000 colleagues at 15 manufacturing?sites and offices up and down the country. This position is to be based at the Head Office in Hertfordshireand offers hybrid working.

**Job Overview**:
Reporting into the Brand Marketing Director, this is a fantastic opportunity for an experience Brand Manager to take full ownership existing and new brands within the fastest category in the market currently.

**What you'll be doing**:
Financials and business analysis:

- Manage P&L, including monthly performance reporting, identification of key performance drivers, pricing & promotion recommendations.
- Monitor, analyse & report on external performance and competitor activity to identify risks and opportunities.

Brand communications:

- Lead all BTL activity such as shopper marketing, sampling & digital activation, PR programs, co-ordinating brand communication materials such as in-store POS, website & images for external customers.
- Support development of ATL comms and work with brand strategic partners to ensure best-in-class launch in UK
- Manage consumer marketing spend and budget, including planning and reporting

Innovation and Project management:

- Full accountability for delivering Brand led NPD/EPD projects (e.g., flavour/variant extensions, product/pack updates, etc.) through internal approval processes
- Includes: developing winning concepts & product & packaging delivered against this; leading the cross functional project team; building the commercial business case; creating launch plans; working with commercial functions to develop compelling retailersell-in story, working with brand team to ensure successful long-term innovation pipeline
- Support Senior Innovation Manager on longer-term NPD projects.
- Brand Planning (lead for Existing & New Brands)
- Implement the in-year marketing plan & developing course-correction in year.
- Development of forward strategy & winning plan to grow the portfolio
- Key Contact for brand Europe Team and Internal Stakeholders
- Day to day contact and key expert for brand team as well as internal stakeholders for portfolio
- Key contact with factories working through the plans and ensure cross functional working

**What we need from you**:
Passion
- Passionate about marketing and brands
- Communicate plans that will motivate, build commitment, and excite the business

Delivering commitments and accountabilities
- Commercially competent and able to interpret data to provide assessments and recommendations
- Understand key drivers within a brand P&L
- Develop a clear strategic plan against annual deadline
- Strong project management skills and ability to prioritise
- Prepared to roll sleeves up & learn on the job
- Must be a self-starter, seeing opportunities and digging into them to present recommendations
- Must be able to operate in a fast-paced, multi-tasking environment

Doing the Right Things
- Build a common vision for the brand to drive growth and profitability
- Drive for results

Empowering and developing people
- Build strong connection with internal teams (e.g., Innovation, Sales, Factories, & other key stakeholders)
- Communicate effectively with strategic partner as well as external agencies & internal stakeholders

Focus on customers and consumers
- Understand the competitive environment
- Understand and deliver customer expectations and requirements
- Balance operational efficiency with consumers needs

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