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Senior Events Marketing Executive

4 months ago

Crawley West Sussex, United Kingdom Inspiration Healthcare Group Full time

The Marketing and Events Coordinator is responsible for all external and internal events including full project management and delivery of a variety of events. In addition, responsibility of email marketing campaigns development and delivery, customer satisfaction feedback and ensuring a consistent message over our digital presence are key responsibilities. The role will play a key role in our team to ensure we effectively gain the most benefit from our events and exhibitions.
Organisation and project management of both external and internal events and exhibitions globally including responsibility for booking, delivery of equipment, and liaising with other departments to organise attendees
Input into the exhibition strategy and identifying conferences for attendance to ensure our external events align with wider company objectives
Working within an allocated events and exhibition budget
Taking responsibility for internal and external communications regarding planned exhibitions and events including management of exhibitions calendar
Management of exhibition and events calendar, ensuring it is up to date and reported on monthly
Working with sales and distributors to drive events and exhibitions engagement including events where our distributors are attending
Management of Sales and Marketing meetings including planning dates at a minimum of twice a year, communication with attendees, booking of facilities, creating an agenda with key stakeholders, organising product requirements, booking other activities as and when required
Follow up and analytics of events and exhibitions including communication with attendees, management of leads, feedback to managers on ROI and event, post event communications
Responsible for exhibition design and display equipment to effectively market our products and company including stock management and ensuring it is up to date with the brand guidelines
Organising webinars and online events for both internal and external purposes including management of event, invitations, distribution lists, advertising and promoting
Organise internal events as required including training and educational events
Proactively share ideas for staff, distributor and customer engagement events to improve our communications and effectively share messaging or provide training
Internal and external communications including sales and marketing updates, service updates, bulletins as requested internally
Implementation of email marketing campaigns
Owner of the annual customer satisfaction survey including distribution requirements, sending once a quarter, following up, analysing and consolidating results
Management of partner net
Supporting the marketing team and marketing projects as required
Updating digital content as required to support our marketing messaging and ensuring consistency of brand
Reviewing of compliance and regulatory requirements, liaising with stakeholders as required to ensure compliance and correctness of any communication.
Planning, organising and implementing webinars for Domestic and International markets.
Advertising and recruiting delegates for webinar domestic and international, working in collaboration with domestic and International teams.
Building and Maintaining mailing list from webinars, initially manually, from phase 2 of website via website.
Maintaining webinar content on inspirationhealthcare.com website in specific webinar repository.
Providing cover for production of SMUs in case of holidays or days off from members of marketing team