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Sales/marketing manager

2 months ago

Edinburgh, United Kingdom Denholm Associates Full time

Marketing Manager
Tech for Good

Edinburgh City Centre / Hybrid option

Denholm Associates invites you to join an innovative, Edinburgh-based B2B SaaS technology company. AI-driven technology, combined with a skilled, multilingual team, helps their international client portfolio safeguard their companies every day.

We’re seeking a commercially experienced Marketing Manager to lead demand generation efforts, ensuring that all marketing channels drive high-quality leads to the sales team. You’ll be responsible for the strategic planning and execution of marketing activities aimed at maximizing brand visibility and converting prospects into Marketing Qualified Leads (MQLs).
A deep understanding of digital marketing tactics, content creation, and data-driven decision-making is essential, as is experience (or a willingness to learn) working with HubSpot.

Brand Awareness: Elevate our brand visibility in key markets (UK, Northern Europe, USA).
Continuously analyse and improve the efficiency of marketing spend.

Specific Marketing Activities:
Create and manage a comprehensive marketing plan.
Lead our newsletter, content creation, distribution, and performance analysis.
Plan and execute email marketing campaigns, optimising for engagement and conversion.
Develop and manage a rolling content calendar, coordinating content creation across channels.
Manage social media channels to drive leads, grow followers, and increase content engagement.
Organise and promote webinars, managing all aspects from content creation to event operations.
Oversee website updates and campaign landing pages.
Act as brand guardian, ensuring consistency across all communications.
Collaborate on SEO and SEM initiatives with external providers.
Support advertising and PR activities as needed.
Conduct market and competitive research to refine personas and messaging.

CRM & HubSpot: Newsletter: Develop content, manage distribution, and analyse performance.
Website: Manage content updates and assess SEO performance.
Generate content and analyse engagement metrics.
Blog: Produce, optimize, and review blog content.
Proven experience in demand generation and digital marketing.
Proficient in using marketing automation tools (experience with HubSpot is preferred).
Strong content creation and project management skills.
Analytical mindset with experience in measuring marketing performance.
Compensation Package:
~ Competitive salary based on experience.
~ Company pension: 32 days of total leave (24 days holiday + 8 public holidays).


Edinburgh (Hybrid)
Hours: Monday to Friday.

Ready to take our marketing efforts to the next level?