Marketing CRM Executive

4 weeks ago

London, United Kingdom VML Full time

Job Description

CRM Executive needed to join our team, here at VML Enterprise Solutions.

The opportunity:

We are looking for a CRM Executive with a passion for data to join our marketing team. Working closely with the growth marketing manager and marketing director, you will be instrumental in helping to formulate VML Enterprise Solutions’ growth strategy by providing data and insights. You will be responsible for the day to day running of Salesforce Marketing Cloud and Sales Cloud. You will be responsible for database segmentation. You will create easy-to-read reports and visualise data where possible. You will use tools such as Google Analytics to help offer insights. You will be responsible for building and managing all CMS day-to-day operations, running email campaigns, and building landing pages and Salesforce journeys. You will be a highly organised individual, committed to quality work and attention to detail. You will have a can-do attitude and bring new ideas and solutions to the mix.

You will be an established CRM Executive looking for a new challenge.

What you’ll be doing:

  • Running Salesforce Marketing Cloud and Sales Cloud day-to-day operations.
  • Bring CRM expertise to guide overall growth strategy.
  • Creating reports for senior stakeholders, visualising data in graphs etc… where appropriate.
  • Planning and delivering email communications to meet fast moving deadlines.
  • Building landing pages (including careers page optimisations) as and when required to meet fast moving deadlines.
  • Providing insights and recommendations in a timely manner to help growth strategy implementation.
  • Data segmentation to ensure that marketing campaigns are correctly targeted for maximum conversion.
  • Close collaboration with the growth marketing manager and new business team to help maximise new business opportunities / cross-sell and up-sell opportunities / database growth initiatives.
  • A/B test and optimise where appropriate - present findings back in an easy-to-understand manner.
  • Using tools like Google Analytics to provide insights (e.g., landing page metrics) and optimisations.
  • Collaborating with various internal teams and stakeholders regarding data, email, and landing page requests.
  • Be the leading voice and expert in CRM best practice

What we want from you:

  • Experience and expertise with Salesforce - Salesforce Marketing Cloud and Sales Cloud
  • Excellent communication skills both written and verbal.
  • Proficiency using analytical tools such as Google Analytics.
  • An eye for detail.
  • High computer literacy with an advanced knowledge of CRM systems and Microsoft office.
  • A great understanding of email marketing and customer journey map builds within an email platform.

If you know some of this, even better:

  • Experience building and optimising Google Ads.
  • Experience building and optimising LinkedIn Campaign Manager campaigns.
  • Using AI to increase Salesforce efficiency.
  • Basic understanding of HTML.

Hybrid Working:

  • Hybrid working.
  • We will consider flexible working.

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

#J-18808-Ljbffr

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