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Trade Market Executive

4 months ago

Minworth West Midlands, United Kingdom Hozelock Full time

Key responsibilities: Trade Marketing Strategy:

  • Work with the Marketing Manager in developing and executing effective trade marketing activities to support the company's sales goals and overall business objectives.
  • Collaborate with the marketing and commercial teams to ensure consistency in messaging and branding across all channels, aligning trade marketing initiatives with overall business strategies.
Retailer Relationships:
  • Build and maintain strong relationships with key retailers (e.g., Amazon), understanding their needs and working collaboratively to develop joint marketing activities.
  • Support the marketing team in ensuring Hozelock product data and media assets are accurate, relevant, and support customers and retailers to maximise presence across their touchpoints.
Campaign Development and Execution:
  • Work with the Marketing Manager and commercial team on planning, executing, and evaluating trade marketing campaigns, including in-store promotions, product launches, advertising, and special events.
  • Work cross-functionally with the UK and International teams on internal communications.
  • Manage and deliver Trade Show Exhibitions, including cost & location, marketing collateral, attendees, transportation, stand design, and build.
  • Support in the development, creation, and production of trade and POS catalogues for the UK & International Markets.
  • Contribute to ongoing management and delivery of trade social media plans.
Market Analysis:
  • Support with conducting market research and analysis to stay informed about industry trends, competitor activities, and consumer behaviour.
  • Utilise trading numbers and insights to understand brand performance, identify new opportunities, and make data-driven recommendations for improving marketing effectiveness.
Budget Management:
  • Work with the Marketing Manager to ensure any projects and campaigns are delivered on time and in budget, ensuring optimal allocation of resources to maximise ROI.
  • Track and report on campaign performance, offering insights and recommendations for continuous improvement.
Cross-Functional Collaboration:
  • Communicate regularly with internal stakeholders to ensure a unified approach to marketing and sales activities.
  • Manage and support marketing processes, contributing to ad-hoc projects as required
…. and any other duties required to assist in supporting the achievement of Company objectives Core Competencies:
  • Confident personality with ability to manage and persuade at all levels
  • Analytical, numeracy and creative skills
  • An excellent communicator with strong presentation skills
  • Excellent attention to detail
  • Excellent command of written English with copy accuracy
  • Well organised and self-motivated
  • Ability to work effectively under pressure and to tight deadlines
Education and/ or Experience:
  • Graduate level with previous experience in a similar marketing role
  • Project management experience essential
  • High degree of fluency with MS Office