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Senior Digital Marketing Officer
4 months ago
Director of Marketing will be responsible for developing and executing a clearly defined marketing strategy in a manner that drives sustainable high growth and enhances brand equity. This position is responsible for planning, organizing, recruiting, training, and managing all functions of product, practice and consumer marketing to achieve the company objectives of sales growth, profitability, product utilization, and customer loyalty.
Director of Marketing will lead the end to end responsibilities for new product introductions from ideation to program development to global commercialization by coordinating with marketing counterparts. This role will also be responsible for developing sales enablement and practice marketing content and lead NA communications. The marketing leader must have a proven track record of developing high-performing team and successful product launches. Strong competencies in analytics, customer centric , and a data-driven approach to determining root cause and counter measures.
Lead and influence business-to-business marketing, business-to-customer marketing, advertising, online marketing, global brand and public relations initiatives in conjunction with Regional Sales and Business Leaders and Key Opinion Leaders (KOL’s).
Collaboratively create marketing strategy given changing market and competitive conditions. Analyze market trends and assess demand for current and new innovations for future marketing strategies.
Provide sales force and regional marketing teams with effective selling tools including: key message points, selling strategies, product performance characteristics and features/benefits.
Conduct market research using Voice of Customer (VOC) from our clinicians and customers, as well as externally to obtain competitor strategies and market position.
Promote the uniformity and consistency of the brand.
Provide design and direction for collateral, web, product packaging, event materials and other visual communications media. Ensure consistent marketing communications and content.
Manage projects with outside agencies and internal creative teams to develop marketing campaigns.
Leverage analytics tools and resources to understand and optimize the performance of marketing campaigns.
The budget should include proposed projects and activities to be completed in support of the company’s goals.
Establish and maintain a market research function to act as a resource to the sales and distribution areas. This function should generate prospect lists, complete regional market assessments, develop customer surveys and report results of customer surveys.
High intelligence and well-developed analytical skills.
Strong analytical, planning, forecasting and budgeting/financial skills.
Unquestionably high ethical standards and attention to reputational and compliance risks.
Presence - ability to lead and manage project teams with a range of experience and skills.
Manage marketing agencies.
Bachelor's degree in Business, Marketing, Communications or equivalent years of experience.
10+ years of progressive sales and/or marketing experience including direct response and digital.
5+ years of sales and/or marketing management experience.
Travel: 30%.
MBA preferred.
Able to handle multiple tasks/projects simultaneously.
Actual compensation packages take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location; performance; At Envista, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. The total compensation package for this position may also include an annual performance bonus, medical/dental/vision benefits, 401K match, and/or other applicable compensation plans.
$Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its customers deliver the best possible patient care through industry-leading dental consumables, solutions, technology, and services. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists' clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies, including DEXIS, Kerr, Nobel Biocare and Ormco, partner with dental professionals to help them deliver the best possible patient care.
We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end-to-end needs of dental professionals worldwide. Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry.
