Digital Marketing Specialist

1 week ago


Dover, Kent, United Kingdom Dover Marina Hotel & Spa Full time
About Dover Marina Hotel & Spa

Dover Marina Hotel & Spa is a dynamic group of companies driven by a passion for excellence and innovation. Our portfolio includes a range of exciting ventures, each with its unique strengths and opportunities.

Job Title: Digital Marketing Executive

We are seeking a highly skilled Digital Marketing Executive to join our team. As a key member of our marketing department, you will play a crucial role in developing and executing our digital marketing strategies.

Key Responsibilities:
  • Collaborate with our marketing agencies to plan, strategize, and execute our internal marketing strategies.
  • Establish, manage, and execute new strategies across all digital channels to raise awareness, acquire new customers, and drive conversion in our business streams.
  • Work with agencies to manage different marketing channels, monitor, and manage campaigns and their performances.
  • Monitor, analyze, and report on campaign performance metrics using tools such as Google Analytics, Google Ads, SEMrush, and other analytics platforms, while continuously optimizing campaigns (SEO, PPC, paid social) to improve key performance indicators (KPIs).
  • Ensure that periodic MIS are in place to monitor performance and inform management decision-making.
Requirements:
  • 3+ years of experience in a digital marketing role across a variety of channels, including Paid Search, Paid Social, Email, Affiliates, and Display.
  • In-depth knowledge of analytics and reporting tools, such as Google Analytics and PPC platforms, including Google Ads and Bing Ads.
What We Offer:
  • Performance bonus
  • Discounted or free food
  • Employee discount
  • Gym membership
  • Health & wellbeing programme
  • On-site parking
  • Store discount

We are looking for a talented and motivated individual to join our team. If you have a passion for digital marketing and a drive to succeed, we encourage you to apply.



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