Principal Marketing Manager

1 week ago

London, United Kingdom Adobe Full time

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
The EMEA Go-To-Market (GTM) role offers an outstanding opportunity to develop how Adobe delivers innovation and value to customers across EMEA. Based in EMEA, this position is part of a highly strategic team that connects global vision with local execution—ensuring that products, programs, and customer experiences are successfully brought to market in one of the company’s most diverse and high-potential regions.
You will play a meaningful role in driving global GTM strategies into actionable and localised regional plans—tailored to the needs of customers, partners, and markets across EMEA. Collaborate with global Go-To-Market and Product Marketing teams to enhance adoption, increase revenue, and improve customer happiness.
You’ll operate as a connector between global priorities and local realities, ensuring that global programs are grounded in market insight and implemented with excellence.
Local GTM Strategy & Execution
Translate worldwide DMe ENT GTM approaches into actionable local strategies that take into account regional market dynamics, customer requirements, and business priorities.
Develop and implement DMe GTM initiatives—including launches, campaigns, and growth plays—tailored to the local market while staying aligned with global direction.
Collaborate with local ecosystem teams to drive consistent and effective execution.
Define measurable objectives (pipeline, adoption, customer engagement) and track progress against local critical metrics.
Collaborate with the Global GTM and PMM teams to share local insights, feedback, and performance data that influence global strategy and future planning.
Serve as the voice of the region, advocating for local customer and market needs in global planning discussions.
Ensure timely communication and alignment between global and local teams to maintain execution momentum.
Engage in customer meetings in order to feedback to Product Marketing and Product groups to ensure local market feedback develops future innovations.
Foster alignment and collaboration across field and operational functions.
Ensure field teams are enabled and equipped with the right materials, plays, and positioning to implement effectively.
Act as a strategic advisor to regional leadership on how to balance global consistency with local relevance.
We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.

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