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Senior Manager, Performance
4 months ago
A B2B software provider is seeking is seeking a Senior Marketing Manager to design and implement marketing campaigns targeted towards insurance providers.
Experience of targeting global insurance companies in the insurance industry is essential.
Lead marketing efforts within the UK market creating personalised marketing campaigns to drive upsell & cross-sell opportunities.
Plan, create, and execute field sales activities and events for the region to move qualified leads through the pipeline.
Plan and execute integrated campaigns across multiple channels, including content, digital marketing (social media, SEO), events, webinars, and analyst interactions, to enhance brand awareness and generate demand.
Develop a content strategy and editorial calendar to create multifunctional content.
Drive innovation in marketing techniques and approaches.
Translate sales objectives into marketing objectives and develop project plans for marketing support.
Lead cross-functional project management, including communications.
Identify internal and external resources for strategic account marketing execution.
Execute marketing programmes on behalf of sales and provide guidance to representatives on executing programme elements independently.
Measure and analyse the success impact metrics, including existing account revenue growth.
5+ years of experience in marketing B2B.
~ Proven success in revenue generation through multi-channel demand generation campaigns and client-centric marketing.
~ Experience in marketing enterprise solutions within the B2B sector, especially having targeted global insurance companies in the insurance industry.
~ 3-days in the office
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