Sales Support/Director to Director

2 weeks ago

England, United Kingdom PT Executive Full time

Branded Food and Private Label Food Business ✔️ Size: Large/UK Market Leader.
✔️ Role: Sales Director- Foodservice
✔️ Based: Home-Based. Offer: £Six Figures + Car Allowance + Bonus + Pen + Phi

Head of Foodservice | Brand & Private Label | FMCG | Foodservice | Strategy & Leadership

Our client is a market-leading Branded & Private Label Food Business , supplying premium chilled and ambient food solutions to the Foodservice & Out-of-Home (OOH) sector . Their taste-inspired, high-quality products have made them the go-to supplier for major Foodservice operators, wholesalers, and contract caterers across the UK.

With a reputation for being first to market with market-leading NPD , they have built strong, long-term relationships with National & Regional Foodservice Customers, Wholesalers, and Buying Groups . Their next phase of growth is focused on Foodservice expansion , and they are now looking for a dynamic commercial leader to drive this agenda forward.


This is a pivotal leadership role within the business, responsible for driving total Foodservice sales growth . You will take full ownership of the Foodservice channel , shaping the strategic commercial plan , securing new business wins , and further strengthening existing customer partnerships .

Create & Lead the Foodservice Strategy – Define the vision for growth across National & Regional Foodservice, Wholesale, and OOH channels .

✅ Build & Lead a High-Performing Commercial Team – Develop a dynamic team to ensure best-in-class service across the Foodservice channel.

✅ Deliver Commercial Excellence – Maximise profitability while maintaining quality, innovation, and category leadership in the market.

✅ Champion Innovation & Sustainability – Work with chefs, food development teams, and key stakeholders to drive sustainable NPD and category expansion .

Lead a game-changing Foodservice growth agenda.
✔️ Senior Foodservice Commercial/Sales leadership experience , ideally at Head of Sales, Director of possible Senior Controller Level.
A strategic commercial mindset , with the ability to drive profitable growth, secure new business, and nurture long-term partnerships .
Proven leadership skills, capable of inspiring and developing a high-performance commercial team .
Ideally experience in chilled or ambient food categories within the Foodservice & OOH industry .

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