Area Sales Manager

Area Sales Manager – Midlands Location: Midlands Territory (Field Based) Salary: £48,000–£50,000 + Monthly Commission + Company Bonus + Company Car + Additional Incentives Employment Type: Full-time, Permanent About the Opportunity TCS Consulting is supporting a leading global manufacturer of electronic and electromechanical products in their search for an Area Sales Manager to cover the Midlands territory. This is a high-activity, customer-facing sales role focused on developing new business, managing existing accounts, and driving growth across an established region. The role is ideal for a motivated salesperson with at least one year of experience in the electronics sector—either with a component manufacturer or distributor—who is confident managing a sales pipeline and building long-term relationships with engineering and purchasing teams. Role Overview The Area Sales Manager will be responsible for generating new business while managing and developing existing customer relationships across the Midlands. The role involves regular customer visits (around three days per week), with home-based working on Mondays and Fridays for planning, administration, and pipeline management. You will be expected to maintain a high level of activity, typically booking 6–8 customer appointments per week, providing technical insight into product offerings, and supporting customers throughout their full project lifecycle. Key Responsibilities Field Sales & Territory Management Manage and grow an established Midlands territory with a balance of new business and account management. Conduct 6–8 customer appointments per week with design engineers, purchasing teams, and technical decision-makers. Visit customers Tuesday–Thursday, with remote working Monday and Friday. Identify new business opportunities within OEMs, EMS providers, and design houses. Account Development & New Business Build long-term customer relationships through regular visits and proactive communication. Present product solutions and value propositions to engineering and procurement teams. Develop new accounts through prospecting, networking, and lead generation. Support customer projects from concept through production, including design-in activity. Project & Pipeline Management Manage an active sales pipeline, providing accurate forecasting and regular updates. Track and progress open projects to maximise conversion and revenue. Work closely with internal technical specialists to support customer requirements. Maintain CRM systems with accurate visit reports, opportunities, and activity logs. Commercial Responsibilities Achieve revenue targets and KPI expectations. Drive monthly commission through strong activity and opportunity conversion. Negotiate pricing within agreed frameworks. Support customers across design, specification, and purchasing processes. Experience & Qualifications Essential Minimum 1 year of experience within the electronics sector (manufacturer or distributor). Proven ability in business development, account management, or technical sales. Understanding of electronic components and their use in customer applications. Experience booking and managing customer meetings in a field-sales environment. Full UK driving licence. Desirable Experience managing a regional territory. Experience selling into OEMs, design engineers, EMS companies, or similar markets. Knowledge of passive components, electromechanical parts, connectors, or PCB technology. Prior CRM experience and confidence managing pipeline/forecast data. Skills & Attributes Highly motivated and self-directed. Excellent communication and interpersonal skills. Strong organisation and planning capabilities. Professional and consultative sales approach. Ability to build relationships with both engineering and procurement teams. Results-driven with a high-activity mindset. Package £48,000–£50,000 base salary Monthly commission Annual company bonus Company car Additional incentives and rewards Home working (Mon & Fri) + field visits (Tue–Thu) Career progression with a global employer