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Hotel Business Development Manager
4 months ago
Part of London + Regional Hotels,
is located on the Banks of the River Thames at Teddington and is home to an exclusive leisure club, a 155 bedroom hotel, meeting and events space, restaurant and bar, Spa and 25 acres of gardens and grounds.
As an integral part of the commercial team, the Business Development Manager (Hotel Accommodation) will develop, and execute the strategic sales plan in order to drive new business for the hotel. Targeting new business through relationship building, effective use of CRM and analysis of market opportunities, this role will support production across a range of key market segments, including: corporate, group tour and retail.
Lead the creation, development and execution of the bedroom sales plans in-line with the wider commercial and marketing plans
Proactively seek new business opportunities, identifying target organisations and key decision makers in order to deliver growth from the Corporate, Group and Leisure bedroom segments
Lead on the development, negotiation, contracting and re-contracting all of corporate and group bedroom agreements
Conduct regular account management reviews with key bedroom accounts, ensuring contracted production are being met and exceeded
Develop account development plans for key accounts, ensuring additional opportunities are mined and developed as appropriate
Identify and develop relationships with key agents, partners, local businesses
Identify and develop relationships/agreements with key local attractions to support the production from the leisure/retail segment
Manage GDS listing, promotions and employ strategies to maximise production
Regularly report on production of key accounts across market segments, forecasting production and highlighting key opportunities and risk
Work closely with the Resort Revenue Director and Reservations Manager to proactively target periods of risk to achieve and exceed targets
Work closely with the Front of House Manager to identify new corporate opportunities and potential corporate accounts
Utilise market intelligence data to identify trends in the competitor set and to identify new corporate opportunities
Use CRM to maintain regular contact with target bookers, travel managers and agencies, ensuring front-of-mind awareness at all times
Attend and represent The Lensbury Resort at events to support the awareness and production of room nights
Arrange and host regular FAM trips, conducting site inspections and virtual tours to support the conversion of new business
Work closely with the Marketing Manager to ensure sales and marketing plans are aligned and sales activities are supported with associated marketing activities and collateral
Report on effectiveness of sales activities and new business with a drive for consistent improvement and data driven decision making
Conduct sales research, analysis and market research
Work closely with all HOD's to ensure new business opportunities are maximised at all times
Attend regular commercial meetings to update on activity and aligning with commercial team on activity to drive revenue as required
Support other business development activities and team members as required (MICE, Elite Sports and Membership etc)
3-5 years experience in a similar sales/business development role ideally within the hotel/hospitality/leisure industry
Hotel bedroom sales experience desirable
A demonstrable network of corporate bookers/local businesses
A good knowledge of the local market (SW London/Home Counties) highly desirable
Excellent understanding of CRM management
Excellent time management skills with a natural ability to prioritise and manage workload
Ability to manage, analyse and present data effectively in order to make informed decisions on sales activity with a proven track record of demonstrating effectiveness of activities
Free meals whilst on duty
Paid annual leave of 28 days including public holidays
Use of some leisure facilities, including gym & swimming pool (after successful 30 day review)
EAP for you and your family
Online benefits portal offering lots of discounts
Fully funded Apprenticeship opportunities
Excellent training and development opportunities
Staff Awards and Social events throughout the year
Cycle to work scheme
Free parking
Refer a Friend programme
Staff Discounts at The Lensbury and across the L+R portfolio
The Lensburys exclusive leisure club, hotel and conference centre sits in extensive grounds on the banks of the Thames in Teddington, south west London.
Our members can take care of their wellness by working out in the Lockside gym and studios, playing tennis or pickleball on our courts, boating on the river
After catching up on emails in our co-working spaces, they can recharge with a coffee and light snack from our deli or something more substantial in our Club House restaurant.
Visitors to the area can enjoy an overnight stay in one of the elegant hotel bedrooms, with access to The Lensburys facilities, enhanced by the location and beautiful surroundings.
For business, The Lensbury provides a captivating backdrop away from the hustle and bustle of central London. Its an ideal setting for a whole host of business events, from meetings and conferences to team building and company away-days.
