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Business Development Manager
2 months ago
The Lensbury Resort is a premier leisure club, hotel, and conference centre located on the banks of the River Thames in Teddington, south west London.
The RoleWe are seeking a highly motivated and experienced Business Development Manager to join our Commercial team. As an integral part of our team, you will be responsible for developing, leading, and executing the strategic sales plan to drive new business across the MICE and Elite Sports segments.
Key Responsibilities- Lead the creation, development, and execution of the MICE and Elite Sports sales plans, in-line with the wider commercial and marketing plans.
- Proactively seek new business opportunities at all times, identifying target organisations and key decision makers to deliver growth in the MICE and Elite Sports segments.
- Work closely with the Resort Revenue Director and M&E Sales Manager to proactively target periods of risk to achieve and exceed revenue targets.
- Work closely with the M&E Sales Manager and Diary Manager to ensure proposals are tailored to clients' requirements.
- Report on key sales KPI's on a weekly and monthly basis, suggesting areas for improvement.
- Effectively manage and build the database of corporate bookers, travel managers, and event agencies.
- Use CRM to maintain regular contact with target bookers, travel managers, and agencies.
- Maintain regular contact with key existing clients, agencies, and prospects, ensuring positive working relationships are maintained and accounts are developed in-line with key account development plans.
- Attend and represent The Lensbury Resort at industry events, exhibitions, and agency events.
- Arrange and host regular FAM trips, conducting site inspections and virtual tours to support the conversion of new business.
- Identify and secure appointments with key event agencies.
- Maintain and maximise opportunities from MICE and sports online listings and associated account relationships, including Venue Directory, CVENT, and similar.
- Work closely with the Marketing Manager to ensure sales and marketing plans are aligned and sales activities are supported with associated marketing activities and collateral.
- Report on the effectiveness of sales activities and new business, with a drive for consistent improvement and data-driven decision making.
- Proactively analyse and manage all aspects of the sales pipeline for each market segment, including rooms, meetings, and events, membership, and elite sports.
- Present, promote, and sell products/services using solid arguments to existing and prospective customers, performing cost-benefit and needs analysis of existing/potential customers.
- Conduct sales research, analysis, and market research.
- Work closely with all HOD's to ensure new business opportunities are maximised at all times.
- Attend regular Commercial meetings to update on activity and align with Commercial team on activity to drive revenue as required.
- Attend weekly M&E pick-up and demand meetings, devising promotional strategies to drive additional demand and conversion.
- Support other business development activities and team members as required (hotel accommodation, membership, etc).
- Excellent communicator and public speaker.
- 3-5 years experience in a similar sales/business development role, ideally within the hotel/hospitality/leisure industry.
- A demonstrable network of corporate event bookers/event agency contacts.
- A passion for sports is highly desirable.
- A good knowledge of the local market (SW London/Home Counties) is highly desirable.
- Excellent understanding of CRM management.
- Team player.
- Excellent time management skills with a natural ability to prioritise and manage workload.
- Ability to manage, analyse, and present data effectively in order to make informed decisions on sales activity with a proven track record of demonstrating effectiveness of activities.
- Free meals whilst on duty.
- Paid annual leave of 28 days including public holidays.
- Use of some leisure facilities, including gym & swimming pool (after successful 30-day review).
- EAP for you and your family.
- Online benefits portal offering lots of discounts.
- Fully funded Apprenticeship opportunities.
- Excellent training and development opportunities.
- Staff Awards and Social events throughout the year.
- Cycle to work scheme.
- Free parking.
- Refer a Friend programme.
- Staff Discounts at The Lensbury and across the L+R portfolio.
