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Head of Brand and Marketing
2 months ago
Our client, a global consultancy are looking for a Marketing Manager to join their team on a maternity cover contract.
THE ROLE OF MARKETING MANAGER:
- Identify opportunities for thought leadership by following emerging trends and conducting competitor and market research. Manages the complete process of an event/ webinar including planning stage and ensuring we get the most out of the follow-up process.
- Finds networking events and industry conferences for senior staff members to attend. Helps staff members conduct research ahead of the event to identify targets and ensures new prospects are logged on SF and followed up with in a timely manner.
- Coordinate marketing and business development efforts. Lead business development-focused meetings with the aim of coordinating business development and marketing efforts across all teams and service lines.
- Oversee marketing materials. Work with the design team to create, update and maintain the firm’s marketing materials. Ensure materials, including brochures, one-pagers, staff biographies, case studies and client quotes, reflect the latest brand positioning.
- Coordinate account management process. Support strategic account management efforts by monitoring accounts and action plans. Work with the Director of Marketing and Business Development to help the wider department understand business development strategy and on-going marketing efforts.
THE IDEAL CANDIDATE FOR THE MARKETING MANAGER ROLE:
- Experienced Marketing Manager with experience from the professional services sector. Ideally legal but all other professional services areas considered.
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