Brand Marketer

2 days ago

united kingdom Gibsons Games | B Corp Full time

Who are we?

Gibsons is a family-owned company founded in London in 1919. Our mission is to create cherished moments through first class jigsaw puzzles and games, uniting innovation and heritage in a sustainable way.


Sutton, Surrey is home to Gibsons HQ where employees work together to drive worldwide growth. Our retail customers include major high street retailers and independent toy and gift stores, as well as garden centres and department stores. In 2019, we launched our e-commerce website which is now an integral revenue stream, alongside a thriving Amazon Seller Central business.


We develop our jigsaw puzzles and games in-house, working closely with game designers, artists and illustrators. We care deeply about what we do and are proud of our values: in our team, you’ll find passion, excitement and a determination to bring joy with our puzzles and games to our customers across the world.


Behind the puzzles and games is a drive to make a real difference to people. The service we provide our customers is second to none and we partner with our supply chain to ensure that together we achieve transparency and raise standards, whilst reducing our impact on the planet as much as possible. We are thrilled to have the Investors in People Gold accreditation. We are a B-Corp certified organisation committed to balancing profit with purpose and are immensely proud of this


The Post

The Brand Marketer is responsible for all brand marketing and creative content for all channels, including delivering traditional marketing for trade shows and catalogues. The remit includes projects work, marketing campaigns and budget management.


This role is an excellent opportunity for anyone who wants to work for a brand that puts well-being, sustainability and their community first. Gibsons is committed to providing every team member the opportunity to reach their full potential through training, development goals and creative freedom.

 


Main responsibilities


Trade Marketing

  • Execute the company trade Show strategy including, but not limited to, London Toy Fair and Spring Fair. Assist sales team with Spielwarenmesse, INDX and Toymaster shows when required.
  • Project manage the creation and implementation of the trade catalogue and three annual flyers/catalogue supplements and price lists.
  • Collaborate with the Sales Team on the B2B marketing strategy and implement relevant comms.
  • Oversee POS and loyalty scheme programme, driving new initiatives for the business as required.


Consumer and product marketing

  • Collaborate with the Brand and Sales teams and E commerce Executive to execute the product launch strategy across all platforms, aligning it with the strategic vision of the company and ensure all stakeholders are involved with its execution.
  • Create product copy and content for all platforms including Blogs and e-newsletters.
  • Create and schedule consumer newsletters using Mailchimp with input from the ecommerce team.
  • Deliver consumer events including: jigsaw festivals, UK Games Expo, Airecon and Tabletop Gaming Live.
  • Manage the creation of consumer leaflets and mid-year flyers.
  • Project manage PR product launches and brand-boosting PR strategies. Collaborate with internal and external teams to ensure the campaigns meet KPIs and sales targets.
  • Lead and manage video and photography shoots, from event management to brief writing and editing suggestions.
  • Manage the Social media strategy – briefing and managing third party suppliers and freelancers to deliver it where necessary, as well as writing, creating and scheduling content in house. Analyse insights and review the performance of Instagram, Facebook, TikTok, LinkedIn, Pinterest, YouTube channels.


Some ad hoc duties that may be required:

·       Deliver the brand marketing strategy, ensuring that it is aligned with overall business strategy and goals

·       Analyse and regularly review Marketing KPIs to ensure we are meeting targets.

·       Be part of the wider Brand team, providing input into product development

·       Support the management of consumer engagement. Run focus groups and conduct surveys gaining feedback and making our customers feel involved. Work with the wider team to ensure feedback is acted upon.

  • Maintain anticipated and actual expenditure records

 


What makes you a great fit for this role?

Essential knowledge and experience:

·       A minimum of three years’ experience in a Marketing role

·   An outstanding communicator, innovator and collaborator - someone who understands the importance of collaborative relationships and cross-functional working to drive the business forward

·       Experience of developing a social media strategy

·       Experience of copy writing

·       An interest in creative design, experience using Canva and Adobe Creative Suite experience is desirable.


Personal attributes and skills:

·       An ideas generator who is willing to go the extra mile

·       A solution-oriented approach

·       Good planning and time management skills, ability to juggle varying workload

·       An excellent team player who is persistent, resilient and inquisitive with a bright and positive attitude.

·       Great copy writing skills and interest in design

·       Strong interest in content creation and brand marketing but understands the importance of business strategy

·       Ability to adapt and muck-in when necessary – we’re a small team who are always happy to support one another

 

What we offer:

·       23 days annual leave + bank holidays and one week at Christmas

·       Access to WPA wellness scheme

·       An annual profit related bonus after one year of service

·       Cycle to work scheme

·       Free massages

·       Peer-peer recognition scheme with monthly prizes

·       Innovative office space

·       Casual dress

·       Paid company sick pay

·       Mental health days

·       Company % pension scheme

·       Flexible and hybrid working - 3 days in the office and 2 days working from home


Reporting Relationships

-       Reporting to Head of Brand

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