Head of CRM

3 weeks ago

Newcastle upon Tyne, United Kingdom Found Consultancy Full time

Head of CRM & Loyalty £55,000k plus excellent benefits Full time permanent Location: Newcastle – North East Sector :- Ecommerce / Marketing / sales Immediate hire Our client is a market leading organisation and this is an excellent opportunity to join in a new Head of CRM & Loyalty Marketing role. You will work closely with busienss Directors and will deliver CRM projects that will drive loyalty and spend from the existing customer base. Key Areas:-

  • Lifecycle Marketing
  • Rewards Programme
  • Strong data-driven, cross-channel experience
  • Experience of integrated multi-channel digital communications strategies
  • Maximising commercial opportunities & cost reductions
  • Experience in a brand / ecommerce environment B2B & B2C
Job Responsibilities
  • Reviewing the customer loyalty scheme and update it to drive demonstrable value to the business and all customer segments
  • Working with the loyalty and CRM partner you will manage customer journeys to create, maintain and grow customer database
  • management and ongoing reporting and optimisation of key lifecycle journeys, include onboarding and lapsing journeys as well as upsell, cross sell and reordering
  • Customer segmentation – Leading the communications strategy
  • Promotional Strategy – Managing our mix of site-wide sales
  • Customer Rewards Programme & Marketing lifecycles
  • Working collaboratively with stakeholders, both internally and externally, to maximise the outcomes of the performance channels.
  • Manage & develop data- insights and have the experience of managing a sizeable media budgets / marketing plans
  • Achieve all agreed client KPI’s targets and all financial targets agreed for the nominated accounts.
  • The Account Manager has a responsibility at all times to identify, develop and deliver added value and innovation from the accounts that they manage
  • Manage the client review process for the nominated client.
  • define and implement service management processes and measures
Person Specification Sector: Media, Digital, Communications & Design Degree level marketing qualification experience in a brand / ecommerce environment High attention to detail & marketing budget planning Essential

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