VP Marketing

IPC is a fintech company that focuses on the human element. With a global presence, we support local markets with our advanced cloud-based trading communications and managed connectivity solutions.
Through our portfolio of communications and connectivity solutions, we focus on solving business challenges and adapting to regulatory changes in the fast-paced global financial markets. TITLE: VP, Product Marketing
OFFICE LOCATION: ROLE TYPE: Hybrid, Full-time
IPC is a global fintech company that puts people at the center of innovation. With a strong global footprint, we empower financial institutions and capital markets with advanced cloud-based trading communications and managed connectivity solutions.
Through our portfolio of communications and connectivity solutions, we focus on solving business challenges and adapting to regulatory changes in the fast-paced global financial markets. This executive role leads IPC’s Product Marketing function across our portfolio of communications and connectivity solutions. You’ll partner closely with Product Management, Sales, Marketing, Customer Success, and Partnerships to align strategy, elevate our story, and accelerate growth globally.
The VP, Product Marketing owns the global product marketing strategy and team. You will define differentiated positioning, pricing & packaging, and go-to-market motions; lead launches and competitive strategy; Build and lead a high-performing global product marketing team; Establish pricing & packaging strategies in partnership with Product, Finance, and Sales.
Partner with Demand Gen on campaign strategy, content, and pipeline impact.
Equip global sales and channel partners with enablement content, playbooks, demos, and training that improve win rates and deal velocity.
Elevate adoption and expansion through lifecycle programs, persona-led content, and multi-channel campaigns in collaboration with Customer Success and Partnerships.
Equip global Sales and Customer Success with narratives, playbooks, demos, and training that increase deal velocity, improve attach rates, and boost customer satisfaction.
Create strong operating cadences with Product, Sales, Marketing, and Partnerships to plan, launch, and iterate as one team.
12+ years in B2B product marketing (SaaS/fintech or enterprise tech), including 5+ years leading and scaling teams.
~ Proven record shaping portfolio strategy, pricing & packaging, and executing high-impact launches.
~ Deep experience translating market research and competitive analysis into positioning, GTM, and roadmap influence.
~ Expert storyteller with strong writing and presentation skills; Demonstrated sales enablement impact (playbooks, training, collateral) and tight partnership with Sales.
~ Proficiency with CRM/marketing automation and analytics (e.g., Salesforce, marketing automation, BI).
~ Bachelor’s degree required.

MBA or related advanced degree a plus.
Experience in capital-markets workflows (trading communications, market connectivity) and familiarity with regulatory environments (MiFID II/ESMA, FINRA, FCA).
Depth in pricing & packaging (value-based pricing, usage/consumption models, bundling) across multi-product portfolios.
Experience with account-based marketing for enterprise (1:1 and 1:few), partnering with field marketing to build pipeline and accelerate deals; familiarity with product-led growth and product-qualified account signals is a plus.
Data fluency: building GTM dashboards, interpreting product analytics, and running A/B tests; basic SQL/BI familiarity helpful.
stack familiarity with Salesforce, CPQ/CLM, and Marketo/Eloqua.
Understanding of telco/networking and cloud/SaaS delivery concepts (SLA design, latency/QoS, security/privacy, data residency) relevant to financial services.
At IPC, your compensation is only part of the package. Competitive Base Salaries
~ Private Medical Insurance, Dental Insurance and Optical Reimbursement
~ Salary Sacrifice Pension Scheme
~25 Holidays per Year Plus Public Holidays
~ Additional Time off for Charity Work and Volunteering
~ Tuition Reimbursement
~ Certification Bonus Program
~ Enhanced Parental Leave
~ Wellness Program
~ Fitness Membership
~ Cycle to Work Scheme
~ Season Ticket Loan
~ Employee Referral Scheme

At IPC, we believe that hybrid working creates an inclusive, flexible environment where employees can perform at their best, and teams can collaborate, innovate, and celebrate successes together. We spend around 60% of our time in the office and around 40% of our time working remotely. Some employees may be required to work from the office or client sites more than 60% of the time, if required by their role and/or client needs.
IPC’s Work Culture:
The IPC work culture is one that fosters inclusion, prioritizes innovation, and maximizes potential.