SEO & Digital Account Executive

2 weeks ago

Warrington Cheshire, United Kingdom Stuart Canvas Group Ltd Full time

SEO & Digital Account Executive
The company specialises in the manufacture and design of bespoke coverings for a range of sectors, including Industrial Manufacturing, Haulage, Sports, Schools, Military, and Home Use. The Group owns the historic Mudfords brand, which was founded in 1832. We have an existing role for an SEO & Digital Account Executive to join our growing team. As an SEO & Digital Account Executive, your focus will be driving traffic and conversions to the company's four websites via lead generation and e-commerce sales. You will be responsible for creating and implementing the company's SEO and digital marketing tasks.
 
Develop and execute SEO strategies that drive traffic and improve search engine rankings.
Monitor website performance using industry tools such as GA4, Moz, Screaming Frog and Search Console.
Produce and maintain regular reports on the SEO performance of each website.
Develop and execute e-commerce sales growth strategies.
Work closely with the marketing manager to develop the digital marketing function of the business.
Identify new opportunities for new and alternative digital communication methods with our customers and prospects.
Conduct keyword research and competitor analysis to identify opportunities for digital optimisation.
Complete technical website audits.
Promote the group's brands and products.
Collaborate with the Marketing Manager and Sales Director on content creation to ensure SEO best practices.

In-depth knowledge of SEO principles and best practices.
~ An understanding of PPC Strategies, specialising in Google Ads would be advantageous but not essential.
~ Proven success in implementing effective website improvement techniques.
~ Experience with SEO plugins for CMS platforms such as WordPress and Shopify.
~ A driving license and can travel.


Competitive Salary
Flexible working from home options.
Company social events.
Bonus system.

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