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Senior Demand Generation Manager

2 months ago

United Kingdom IRIS Software Group Full time

At IRIS, we're seeking a dynamic leader to spearhead our demand generation strategies in the accountancy sector. As a Senior Marketing Manager, you'll drive pipeline growth and qualified leads through strategic planning and impactful campaigns, playing a pivotal role in our Go-To-Market (GTM) team.


What will you be doing?


As our Senior Marketing Manager for Accountancy, your role includes:


Strategic Direction:


  • Own and develop comprehensive marketing plans that drive impactful results.
  • Lead cross-functional teams to execute global integrated campaigns efficiently.
  • Act as the central source of truth for program-related knowledge and communication.


Campaigns & Tactical Planning:


  • Collaborate closely with cross-functional teams to develop targeted campaigns supporting account-based marketing efforts.
  • Monitor and optimize campaign performance to ensure resonance and effectiveness.


People Leadership and Performance:


  • Foster a high-performance culture by aligning team objectives with IRIS' mission and vision.
  • Provide coaching, feedback, and growth opportunities to team members, fostering a collaborative environment.


What are we looking for?


We're seeking driven, innovative candidates with:


  • A degree in Marketing, Communications, Public Relations, or related fields.
  • Extensive background in marketing, with demonstrated team management expertise.
  • Proven B2B marketing experience targeting UK professional services.
  • Experience developing and executing go-to-market strategies and impactful marketing campaigns.
  • Strong track record of optimizing programs, campaigns, and customer journeys to drive demand and exceed targets.


To succeed in this role, you should also be:


  • Results-driven with a knack for setting and achieving ambitious goals.
  • A strategic thinker with exceptional interpersonal and communication skills.
  • Highly organised with the ability to distill complex information into clear, actionable insights.
  • Innovative and willing to challenge conventional methods for improved outcomes.
  • Enthusiastic, with a competitive spirit and a sense of humour.


Don’t miss this opportunity to make a significant impact at IRIS. Apply now to join a forward-thinking team dedicated to pushing boundaries and achieving excellence.


Please note: Due to high demand, we encourage you to apply as soon as possible.