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Content Marketing Specialist

2 months ago

England, United Kingdom NashTech Full time

Content Marketing Specialist

Location: Anywhere in the UK (Willing to travel to offices as required)

Hybrid working model


Like our clients we are extremely ambitious which is why we have a 20% organic growth target. We are hard-working and care deeply about relationships. We are a team who strive to over-deliver. We are passionate about technology. We help our customers apply technology so that it materially improves their businesses.


To help drive our strategy we are making a number of exciting investments including driving the growth and capability in our Marketing team If you are looking for a role that really allows you to drive the voice and propel NashTech to new hights, keep reading


As a content marketing specialist, you will need to be a creative and strategic professional who plays a vital role in developing and executing NashTech’s content marketing strategy. Your primary responsibility is to create high-quality, engaging content that attracts, educates and retains a mid-market target audience within selected industries and geographies.


The Role:

  • Manage the content marketing strategy by collaborating with technology advisory, sales and marketing teams to defining goals, target audience and brand messaging
  • Identify content opportunities from business updates and townhalls to build on the brand pillars and tech focus
  • Utilise website analytics and social media insights tools to track content performance and analyse data to to improve content performance
  • Manage an editorial calendar to schedule content publication across different channels (website, social media, email)
  • Conduct keyword research, competitor analysis and audience research to identify relevant and engaging content topics
  • Craft compelling content in various formats, such as blog posts, articles, social media content, website copy, email newsletters and even scripts for videos or podcasts
  • Ensure all content adheres to the company's brand voice and style guide
  • Implement search engine optimisation (SEO) best practices to improve content discoverability in search engines
  • Collaborate with designers, web developers, content writers and social media managers to ensure content is visually appealing
  • Continuously research and learn about new content marketing trends and best practices and assist with content creation projects
  • Explore content promotion strategies like social media advertising or influencer marketing


In return, we will offer you a rewarding career:

  • Opportunity to develop your professional career and expand your network across NashTech’s global business, making a huge impact in an exciting period of change
  • Flexible way of working and hybrid working model to ensure a work-life-balance
  • The opportunity to develop your career with our dedicated learning programmes such as our Power Hours, Global Mentoring Programme
  • Transparent and open communication across all levels of management
  • The opportunity to make a difference in joining one of our ERG's such as NASHPride, Wo+men@NASH, EthNASHity and NASHability
  • Birthday Day off, Discounted Gym membership, Volunteering day…and more


What do you need to be successful?

  • Extensive marketing experience, preferably in the IT services industry
  • This is a busy role in an excitingly busy marketing department, so it is imperative that you are extremely organised and able to juggle multiple projects at any one time
  • Time management is key You need to ensure all marketing items are sent in a timely manner
  • A busy role needs prioritisation – Ability to understand, or at the very least endeavour to find out, which deliverables take priority
  • Project management – This will involve the production of many different projects and marketing materials and so it’s imperative you have the ability to manage each project effectively, from start to finish.
  • There’s an opportunity to make your mark and drive efficiencies with effective and documented processes so being process driven will certainly be needed.
  • The ability to effectively communicate with employees and suppliers alike across various levels
  • As a marketing expert you will know that each and every piece of work which leaves the marketing department needs to be 100% accurate – attention to detail is key
  • An excellent work ethic with the ability to work under pressure and go the extra mile, especially at peak production times.


I'm extremely excited to start speaking with applicants about this opportunity Please do apply with an up to date CV and I look forward to speaking with you