Digital Marketing Specialist
3 weeks ago
Location: Hybrid between Home, London or Corby
Reports to: Head of Marketing
Salary: £45,000 plus excellent benefits
Closing Date: 7th November 2024
About the role:
As CMI’s Digital Marketing Specialist , you will manage all aspects of digital advertising end-to-end, including campaign execution, optimisation, reporting, and recommendations. This role requires a hands-on, entrepreneurial approach, as you will be implementing new processes, reports, and ways of working from the ground up. You will act as an in-house digital marketing expert, providing strategic insights on GDPR compliance, SEO, content creation, and digital tracking. The ideal candidate will thrive in a fast-paced environment, taking initiative and solving problems independently.
Responsibilities:
- Manage digital advertising campaigns from setup to execution, optimisation, and reporting.
- Analyse performance data and make recommendations for campaign improvements, applying insights to future campaigns.
- Write high-quality SEO-optimised copy for digital campaigns, websites, and other content, ensuring alignment with overall marketing strategies.
- Map customer journeys for products by meeting with stakeholders, understanding marketing touchpoints (digital and non-digital), and using tools like Miro to visualise and optimise the journey from start to finish.
- Create detailed reports and dashboards to support the team in optimising campaigns and content.
- Provide actionable insights and present findings or reporting analysis to the marketing team and senior leaders, making recommendations to inform key strategic decisions.
- Monitor and track digital marketing budgets, ensuring efficient resource allocation.
About you:
We are an inclusive employer and welcome all diverse backgrounds, where individuality is celebrated, creating both a forward-thinking team and a supportive space for everyone in the CMI team. We actively invite applications from diverse cultures and experience.
- We are looking for someone who can enhance our culture and align with our core values. We want someone who is ‘Passionate’ in making a positive difference to the skills of managers and leaders, ‘Practical’; with the ability to make quick and smart decisions, ‘Progressive’ about creating a better future and maintaining a ‘Professional’ code of conduct, through being accountable and ethical in everything that we do.
- Proven experience managing digital marketing campaigns end-to-end, including strategy, execution, and optimisation.
- Expertise in SEO, GDPR compliance, PPC, content creation, and digital reporting.
- Strong analytical skills with experience in creating reports and dashboards using tools like Google Analytics, Looker Studio, Google Tag Manager, and Salesforce.
- Excellent copywriting skills with experience creating SEO-optimised content for various digital platforms.
- Ability to translate complex data and technical information into clear, easy-to-understand insights for non-specialists and stakeholders.
- Strong project management skills, with the ability to manage multiple tasks independently and take initiative in solving problems.
- Experience with customer journey mapping and using tools like Miro to optimise marketing touchpoints.
Why CMI:
Are you looking to join a dynamic and ambitious organisation? At CMI, new leadership and management strategies are at the fore-front of what we do. We know the importance of fresh ideas and encourage new perspectives. We are a not for profit, Sunday Times Best Company To Work for 2023, with a Platinum Accreditation with Investors in People. We offer an engaging, flexible and collaborative culture with a wealth of opportunity for professional development.
It doesn’t stop there. We believe we are only as good as the people that work at CMI and in turn offer a competitive benefits package for all employees:
- Flexible working - whether that’s from home or in the office; wherever works best for you. We are not a traditional 9 to 5, we are flexible with what hours you work and when you work. Our offices in both London and Corby provide comfortable collaboration spaces for team get-togethers
- 21 days’ holiday + 8 days’ Bank Holiday + 4.5 days allocated for CMI holiday over Christmas and New Year period - with annual leave days increasing with length of service and the opportunity to buy and sell holiday
- Wellbeing and mental health - in-house mental health first-aid trainers, BUPA Employee Assistance for 24 hour support and access to Kooth, an online mental health platform
- Inclusion at our core - Our colleague-led Inclusion Hubs for Ethnicity, LGBTQIA+, Menopause, Age, Disability and SocioEconomic are open for anyone to join
- CMI membership - take advantage of our amazing courses and become a Chartered Manager. Plus, CMI will pay your professional membership to one additional organisation of choice
- Rewards and Recognition scheme - cash prizes awarded to employees throughout the year
- Socials - with an active social team, we have a book club, baking club, gardening club, Karate classes and regular team outings
- Pension - we add an extra 6% of your gross salary to your pension pot every month after 3 months
About us:
The Chartered Management Institute (CMI) sets the Professional Standard in Management and Leadership. We have worked with businesses and education providers to inspire people to unleash their potential through qualifications, apprenticeships and training to become skilled, confident and successful managers and leaders, resulting in Chartered Manager status - the ultimate management accolade, which is proven to boost individuals’ career prospects, management capability and impact in the workplace.
Personal data which you provide through your application will be used for recruitment purposes only. For further details, see our privacy policy on our website. By submitting your CV/application, you are agreeing for your data to be used this way.
We reserve the right to close this vacancy earlier than advertised should we receive a high number of suitable applicants.
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